counterfeits
Mini-labs to fight counterfeit drugs in Africa
March 2, 2012Sales and Marketing Africa, Merck KGaA, Zambia, counterfeits
Merck KGaA is donating equipment which can detect counterfeit drugs, while also increasing its commitment to eradicating schistosomiasis in Africa. …
Google fined $500m for online drug advertising
August 26, 2011Medical Communications, Sales and Marketing Google Adwords, counterfeits, google
Google has been fined $500 million by the US government for allowing pharmacies based in Canada to advertise unlicenced drugs …
Digital Pharma: Social media boost for Pfizer anti-counterfeits campaign
March 28, 2011Medical Communications Digital Pharma blog, Pfizer, counterfeits
Pfizer UK is using social media to reinvigorate its Real Danger patient safety campaign. The next phase of the campaign, …
Europe votes in new anti-counterfeit law
February 21, 2011Manufacturing and Production EFPIA, counterfeits, supply chain
The European Parliament has voted in favour of the Falsified Medicines Directive to help stop the flow of counterfeit medicines …
Anti-counterfeiting pilot a success, says EFPIA
May 10, 2010Sales and Marketing counterfeits, supply chain
A pilot project aimed at stopping counterfeit medicines getting into the supply chain has been a resounding success, according to …
In search of a real solution to the counterfeit problem
May 10, 2010Manufacturing and Production Plavix, counterfeits, supply chain
For a great deal of the last decade, warnings from the pharmaceutical industry about the growing threat of counterfeit medicines …
EU votes for tighter internet drug regulations
May 4, 2010Sales and Marketing EU, counterfeits, viagra
The European Parliament has voted to enact stronger legislation against poor quality medicines available on the internet. The move comes …
77 million Europeans fuelling counterfeits market
February 19, 2010Sales and Marketing Europe, Pfizer, counterfeits
A new survey commissioned by Pfizer shows that Europeans are fuelling a counterfeit medicines market worth €10.5 billion.The findings are …
Digital Pharma: Byte-sized roundup
November 27, 2009Medical Communications, Sales and Marketing ABPI, counterfeits, digi, digital pharma
The ABPI this week became the latest pharma industry body to launch an official Twitter account, @ABPI_APS.It’s the voice of …
Global Awards wins for Langland
November 25, 2009Medical Communications Bayer, Langland, Pfizer, awards, counterfeits, get real
Windsor-based advertising agency Langland has won three trophies at the prestigious Global Awards for healthcare communications.Two of these were for …
Digital Pharma: Pfizer’s multi-media dead rat
November 4, 2009Medical Communications Pfizer, counterfeits, digi, get real
Pfizer has given a multi-media boost to its hard-hitting ‘dead rat’ campaign, which warns about the dangers of buying counterfeit …
EFPIA starts anti-counterfeiting pilots in Sweden
October 21, 2009Manufacturing and Production, Sales and Marketing EU, counterfeits, supply chain
More than 100,000 products and 25 retail pharmacies in Stockholm will take part in a two-month anti-counterfeiting project run by …
EFPIA plans counterfeit crackdown
May 20, 2009Manufacturing and Production, Research and Development EFPIA, counterfeits
European pharmaceutical industry association EFPIA has unveiled a new scheme to crack down on counterfeit medicines.Beginning with a trial run …
Advertising regulator clears ‘dead rat’ cinema ad
May 11, 2009Sales and Marketing counterfeits
Pfizer's hard-hitting advert about the dangers of using counterfeit medicines did not breach advertising regulations, according to the Advertising Standards …
Patients to get counterfeit warning with each prescription
March 31, 2009Manufacturing and Production counterfeits
New guidance to patients to raise public awareness of fake medicine and its dangers has been launched by the RPSGB …
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