Sales and Marketing

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Olivier Bohuon joins Pierre Fabre

July 16, 2010 Sales and Marketing Abbott, Pierre Fabre, appointment, sales and marketing

Olivier Bohuon is to replace Jean-Pierre Garnier as the head of French pharma company Pierre Fabre from September. Bohuon is …

Best GPs will outperform PCTs, says PCT leader

July 15, 2010 Sales and Marketing NHS, commissioning

The leader of the PCT managers’ organisation David Stout and Mark Britnell, the architect of the former Labour government’s commissioning …

New products spur Novartis growth

July 15, 2010 Sales and Marketing Novartis, Tasigna

Novartis has posted strong results for the second quarter of the year. The Swiss pharma company posted an 11% rise …
john-beighton

Goldshield appoints John Beighton

July 15, 2010 Sales and Marketing Goldshield, appointment, sales and marketing

UK generics company Goldshield has appointed John Beighton as chief executive. Beighton was formerly UK managing director of Teva, and …
John-Castellani

John Castellani to lead PhRMA

July 15, 2010 Sales and Marketing PhRMA, appointment, sales and marketing

US pharma association PhRMA has appointed John Castellani president and chief executive, with effect from September. He will join the …
Avandia

GSK accused of Avandia cover-up

July 14, 2010 Sales and Marketing Avandia, GlaxoSmithKline, diabetes

The ongoing battle over GlaxoSmithKline’s diabetes drug Avandia has taken another turn with US senators accusing the company of a …
Andrew Lansley

Value-based pricing for UK pharma by 2014

July 13, 2010 Sales and Marketing government, pricing

The UK government plans to radically overhaul the way medicines are paid for, introducing a value-based pricing system within the …
Privates game

Digital Pharma: Byte-sized roundup

July 12, 2010 Medical Communications, Sales and Marketing Code of Practice, Digital Pharma blog, digi game, disease awareness campaigns

This week’s roundup includes a sexual health computer game, a powerful new search tool, US health apps and a reprimand …
Avastin packshot

Avandia to face European safety review

July 12, 2010 Sales and Marketing Avandia, GlaxoSmithKline, diabetes

GlaxoSmithKline’s type II diabetes drug Avandia, the subject of safety concerns since its launch in 2000, is to be reviewed …

NICE rejects Takeda cancer drug over price concerns

July 12, 2010 Sales and Marketing Cancer, Mepact, NICE, Takeda, bone cancer

UK cost-effectiveness watchdog NICE has rejected Takeda’s orphan bone cancer drug Mepact due to concerns over price. In its draft …

First oral MS treatment approved in Russia

July 12, 2010 Sales and Marketing Cladribine, MS, Merck Serono, Movectro

Regulators in Russia have approved Merck Serono’s cladribine, lining up the drug to be the first oral treatment for multiple …
Annemarie-den-Broeder

Annemarie den Broeder joins WorldEvents

July 12, 2010 Sales and Marketing WorldEvents, appointment, sales and marketing

UK event agency WorldEvents has appointed Annemarie den Broeder as a senior account manager to its Amsterdam office. Annemarie is …
Steve_Meredith

Steve Meredith joins Ratiopharm

July 12, 2010 Sales and Marketing Ratiopharm, appointment, sales and marketing

Ratiopharm Direct has appointed Steve Meredith as northern regional business manager. He will be tasked with playing a key role …

Avoiding insanity in forecasting

July 12, 2010 Sales and Marketing forecasts, marketing

The definition of insanity as ‘doing the same thing over and over again and expecting different results’ – is now …

Astellas Pharma censured over advisory boards

July 9, 2010 Medical Communications, Sales and Marketing Astellas, Code of Practice, PMCPA

Astellas has been the subject of ‘naming and shaming’ advertisements in three medical journals after advisory board meetings it ran …
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