Pharmafile Logo
Pharmafocus logo
Advanced Search

Sales and Marketing

Showing 15 posts of 11526 posts found.

Pfizer picture

Pfizer sells nutrition business to Nestlé for $11.9 billion

April 23, 2012 Business Services, Sales and Marketing Business, Lipitor, Pfizer, nestle, nutrition

Pfizer has sold its nutrition business to Nestlé for $11.85 billion in cash. Pfizer Nutrition is a leading global pediatric …
News

AstraZeneca diabetes drug recommended in Europe

April 23, 2012 Sales and Marketing AstraZeneca, CHMP, FDA, Merck, WHO, diabetes

AstraZeneca and Bristol-Myers Squibb’s new type II diabetes treatment Forxiga has received a positive opinion by European regulators.  The European …
News
AstraZeneca picture

AstraZeneca to buy Ardea for $1.3 billion

April 23, 2012 Research and Development, Sales and Marketing Ardea, AstraZeneca, febuxostat, gout

AstraZeneca is to buy Ardea Biosciences for $1 billion to help bolster its pipeline. Under the terms of the agreement, …
News

Petition launched to raise AF and stroke awareness

April 20, 2012 Business Services, Medical Communications, Sales and Marketing AF, Boehringer Ingelheim, Pradaxa, Xarelto, stroke

Various health organisations have called on more people involved in the management of atrial fibrillation (AF) to help raise awareness …
News
Gilenya

New safety warnings recommended for Gilenya

April 20, 2012 Medical Communications, Sales and Marketing EMA, Novartis, gilenya

A safety review of Novartis’ MS treatment Gilenya has concluded the drug should stay on the market, but that patients …
News
Facebook image

1 in 3 surveyed says social media changes attitudes to medicines

April 20, 2012 Business Services, Medical Communications, Sales and Marketing Facebook, Twitter, digital, pwC, social networking

A third of US social media users say it could change the way they think about their medicines, according to …
News
will

Hanson Zandi appoints two new directors

April 20, 2012 Business Services, Medical Communications, Sales and Marketing Hanson Zandi, health comms

Healthcare comms agency Hanson Zandi has made two new appointments with Damion Hampton and Will Elliott.  Hampton joins as account …
Appointment

Sylva Michelli joins Pegasus as associate director

April 20, 2012 Business Services, Medical Communications, Sales and Marketing Pegasus PR, Pegasus PR. Sylva Michelli, Sylva Michelli

Healthcare comms specialist Pegasus has appointed Sylva Michelli as associate director to strengthen the agency’s pharmaceutical and life sciences division.  …
Appointment

Kantar Health appoints Richard Goosey as UK senior director

April 20, 2012 Business Services, Medical Communications, Sales and Marketing Kantar Health, Richard Goosey, Roche

Consultancy and marketing insights company Kantar Health has appointed Richard Goosey as UK senior director of Advanced Methods. Goosey has …
Appointment

EMA request feedback on the draft EU reference dates

April 19, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Wainwright Associates; EMA; Pharmacovigilance; PV

The European Medicines Agency has invited marketing-authorisation holders and other stakeholders to review and provide comments on the draft list …
News
Press release
GSK

GSK’s bid for Human Genome Sciences rejected

April 19, 2012 Sales and Marketing Benlysta, GSK, Human Genome Sciences, mergers and acquisitions

GlaxoSmithKline has launched a takeover bid for Human Genome Sciences for around $2.5 billion, but has been rejected by the …
News
Severin Schwann

Roche abandons Illumina takeover bid

April 19, 2012 Sales and Marketing Diagnostics, Illumina, Roche, mergers and acquisitions

Roche has conceded defeat in its bid to buy Illumina, after shareholders of the diagnostics firm blocked the takeover – …
News
avastin

NICE rejects Avastin for breast cancer

April 18, 2012 Sales and Marketing EMA, NICE, Roche, avastin, breast cancer

In a blow for Roche, NICE has turned down its cancer drug Avastin because of ‘too many uncertainties’ over cost …
News
cloud computing image

Pharmaceutical marketers – put your head in the clouds

April 17, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Alex Blyth, Cloud Computing, MSI, digital, iPod, ipad

The moment has arrived for the pharma industry to embrace online planning tools.The convergence of reliable and secure cloud-based computing, …
Feature
Merck image

Merck does cancer drug deal with Endocyte

April 17, 2012 Research and Development, Sales and Marketing Cancer, Endocyte, Merck, NSCLC, vintafolide

Merck is to pay $120 million to US biopharma company Endocyte as part of a deal to develop and commercialise …
News
The Gateway to Local Adoption Series

Latest content

Closing the immunisation gap: partnership working that delivered at scale

June 5, 2026

Phase 2 study explores imaging approach for interstitial lung disease

June 5, 2026

Laverock secures funding for gene-control platform development

June 4, 2026

LifeArc and Elpida partner to advance gene therapies for ultra-rare childhood diseases

June 3, 2026

Well Pharmacy and Alzheimer’s Society launch dementia partnership

June 2, 2026