Sales and Marketing

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Pharmaceutical marketers – put your head in the clouds

April 17, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Alex Blyth, Cloud Computing, MSI, digital, iPod, ipad

The moment has arrived for the pharma industry to embrace online planning tools.The convergence of reliable and secure cloud-based computing, …
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Merck does cancer drug deal with Endocyte

April 17, 2012 Research and Development, Sales and Marketing Cancer, Endocyte, Merck, NSCLC, vintafolide

Merck is to pay $120 million to US biopharma company Endocyte as part of a deal to develop and commercialise …
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Lilly’s John Lechleiter elected as PhRMA Board chairman

April 17, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Celgene, John Lechleiter, Pfizer, Sanofi, lilly

John Lechleiter, chairman, president and chief executive of Lilly has been elected chairman of the Pharmaceutical Research and Manufacturers of …

Pharma baffled by NHS’ moving target

April 17, 2012 Sales and Marketing CCG, Cameron, Lansley, NHS, reforms

The reforms of England’s health service have now finally been passed into law, but the pharma industry will struggle to …
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J&J fined after ‘lying to patients for profit’

April 16, 2012 Medical Communications, Sales and Marketing J&J, JJ, Janssen, Risperdal, US

A US judge has slapped a $1.19 billion fine on Johnson & Johnson after it was found to be downplaying …

New health boards met with cautious optimism

April 16, 2012 Sales and Marketing NHS, king's fund

The new joined-up health and wellbeing boards have been well received by The King’s Fund, but the think tank warns …
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Merck signs deal with venture capitalists

April 16, 2012 Research and Development, Sales and Marketing Flagship Ventures, Merck

Merck has entered a deal with a US venture capital firm specialising in life sciences to help build the manufacturer’s …

Senior team moves at ROCK medical communications

April 16, 2012 Business Services, Medical Communications, Sales and Marketing Rock Medical Communications

ROCK medical communications has appointed Eric Hansen as director and promoted Clare Pressney to associate director.  Most recently Hansen spent …

MSI appoints new partner

April 16, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI Consultancy, Sanofi, appointment

Pharma consultancy firm MSI has announced the appointment of a new partner.  Steve Mather takes up this senior position with …

UK government invests in new radiotherapy treatment

April 16, 2012 Sales and Marketing Cancer, Photon beam therapy, Proton beam therapy, prostate cancer, radiotherapy

The government is to invest £250 million in a cutting-edge radiotherapy treatment that should benefit 1,500 cancer patients in the …

Cloud computing ‘eagerly anticipated’ by healthcare

April 16, 2012 Medical Communications, Sales and Marketing Cloud Computing, digital, healthcare

The use of cloud computing in healthcare is expected to grow significantly in the coming years, but developed countries may …
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Takeda to buy gout specialist URL Pharma for $800m

April 16, 2012 Research and Development, Sales and Marketing R&D, Takeda, acquisition, gout

Takeda is set to purchase URL Pharmaceuticals for $800 million, helping offset the loss of its blockbuster ulcer drug Prevacid.  …

Access to new cancer drugs limited in Brazil and Mexico

April 13, 2012 Sales and Marketing Brazil, Cancer, Mexico, avastin, emerging markets

Between one-quarter and one-third of patients in Brazil and Mexico who are eligible for treatment with new cancer drugs do …

Januvia gains renal impairment licence in UK

April 13, 2012 Sales and Marketing Januvia, MSD, Merck, diabetes, renal impairment

Merck’s Januvia has had its licence extended in the UK for patients with moderate to severe renal impairment. The drug …

ViiV Healthcare appoints Just:: Health PR

April 12, 2012 Medical Communications, Sales and Marketing HIV/AIDS, Just::, PR, ViiV

ViiV Healthcare has appointed Just:: Health PR to work on an integrated political and public relations initiative that will engage …
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