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Sales and Marketing

Showing 15 posts of 11473 posts found.

Take-off for e-detailing?

October 24, 2003 Sales and Marketing e-detailing

It started last autumn with a complaint. An anonymous GP protested to the ABPI's Prescription Medicines Code of Practice Authority …
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The Persuaders

October 24, 2003 Sales and Marketing sales, sales force

Long time the province of Steve Coogan (grrr, I'm a tiger) and, more recently, Ricky Gervais in 'The Office', sales …
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CRM – how to do it right

October 24, 2003 Sales and Marketing CRM, customer relationship management

Management wants a single view of all customers and all products, reps want a single view of the customer they …
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Parlez-vous business?

October 23, 2003 Sales and Marketing marketing

There is no doubt about it – the world really is getting smaller. Multinational companies continue to expand and it …
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Pharmafocus e-detailing survey

October 23, 2003 Sales and Marketing e-detailing, survey

The e-detailing survey has now closed and the winner in the prize draw will be notified in due course.The results …
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Local pharmaceutical services

October 22, 2003 Sales and Marketing LPS, local pharmaceutical services, medicines management, pharmacy

Pharmacists are recognised by the Government as having a crucial role to play in developing better patient care within the …
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Pharma marketing’s changing skills set

October 21, 2003 Business Services, Sales and Marketing marketing, recruitment, skills

Sales and marketing are undergoing something of a revolution as the pharmaceutical industry reacts to a multitude of challenges. Waning …
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New lines of communication

October 21, 2003 Medical Communications, Sales and Marketing MHRA, disease awareness campaigns

New guidelines from the Medicines and Healthcare Products Regulatory Agency (MHRA) have placed disease awareness campaigns under the spotlight.They spell …
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Translating NHS reform into healthy profits

October 21, 2003 Sales and Marketing NHS, healthcare, reform

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Mind the gap

October 20, 2003 Sales and Marketing NHS, healthcare, industry relations

There is a disconnection between what primary care organisation influencers want from a relationship with the pharma industry, and what …
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Bringing new drugs to market…at last!

October 20, 2003 Sales and Marketing product launch

In 1987 the average cost of development for new pharmaceutical products was $231 million, and it took between 10 and …
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On laws and rules of thumb

October 16, 2003 Sales and Marketing digi pharma

This column takes a healthily sceptical (you might say cynical) view of technological innovations, and tends to the view that …
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The Stone Age salesforce

October 15, 2003 Sales and Marketing sales force

Here are a few thoughts on why your sales and marketing team will only respond so far to the training …
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Are your sales teams dedicated?

October 15, 2003 Sales and Marketing CSO, contract sales, contract sales organisation, dedicated, syndicated

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The management of schizophrenia

October 14, 2003 Sales and Marketing NICE, clinical guidelines, healthcare, schizophrenia

The publication of NICE's clinical guidelines on the management of schizophrenia in December marks a significant milestone – the first …
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