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Medical Communications

Showing 6 posts of 6411 posts found.

Concept testing: the collision of two worlds

October 9, 2003 Medical Communications NHS, advertising, concept testing

Market research is a vital part of pharmaceutical marketing. If you don't talk independently to your audience, the people who …
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Opinion leaders – opportunities for a win-win in healthcare

October 9, 2003 Medical Communications key opinion leaders

Innovation in prescribing behaviour can be driven in three main ways. Doctors may prescribe differently in response to pharma industry …
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Opinion leader development: new resolutions for 2003

October 9, 2003 Medical Communications key opinion leaders

Opinion leader development is crucial to the pharma industry and likewise the pharma industry plays a pivotal role to provide …
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Does healthcare copywriting break the rules?

October 8, 2003 Medical Communications copywriting

In the heady world of consumer advertising, much has been written about copywriting. Imaginative titles ranging from the unforgettable The …
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The power of text

October 1, 2003 Medical Communications advertising, digi pharma, dtc

After a rocky start, advertising on the web has started to take off. Spending will pass $8 billion in the …
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Standing out in the brand crowd

October 1, 2003 Medical Communications branding

Part of the product/brand managers responsibility is to define a products position in the marketplace and define the key messages …
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The Gateway to Local Adoption Series

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