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Medical Communications

Showing 15 posts of 6408 posts found.

Living with the Code of Practice

September 4, 2008 Medical Communications, Sales and Marketing ABPI, UK, code, marketing, pharma

The 2008 edition of the ABPI Code of Practice came into force on 1 July and the industry is fairly …
Feature

AstraZeneca staff trained in new Code of Conduct

July 17, 2008 Medical Communications

AstraZeneca is training staff in a new Code of Conduct that aims to ensure employees at all levels and locations …
News

US pharma marketing Code updated

July 17, 2008 Medical Communications, Sales and Marketing

Dining out, staff training and medical education are among the major issues under the microscope in the US industry association …
News

The World According To ..

July 14, 2008 Medical Communications, Sales and Marketing advertising, communications

What, in your opinion, is the current state of marketing in pharma? What a question. How do you measure the …
Feature

New European rules on patient groups come into force

July 11, 2008 Medical Communications ethics

Pharmaceutical marketers across Europe have a new set of rules to follow if they want to work with patient groups. …
News

Geoff Hurst lends support to prostate cancer campaign

July 3, 2008 Medical Communications patients

A new campaign highlighting the inequality of treatment in men with prostate cancer has been launched with the help of …
News

Pfizer declares revolution in US medical education funding

July 3, 2008 Medical Communications, Sales and Marketing CME, US, ethics

A revolution in the funding of continuing medical education is on the cards after Pfizer declared it would no longer …
News

Lilly launches television campaign for ED awareness

June 27, 2008 Medical Communications

Lilly is to launch a groundbreaking erectile dysfunction awareness campaign, specifically targeting younger men who tend to neglect the problem. …
News

Chandler Chicco unveils market access unit

June 23, 2008 Medical Communications

Chandler Chicco has launched a new business unit specifically aimed at smoothing the route to market for new products. The …
News

Patient groups unite to block DTC information from pharma

June 20, 2008 Medical Communications

News

Medical education: Do you know your audience?

June 16, 2008 Medical Communications, Sales and Marketing communications, medical education

Medical education has always been an important part of the mix within pharmaceutical marketing. The planning and development of high …
Feature

Latest news from Datamonitor

June 16, 2008 Medical Communications digi

'Conservative' pharmaceutical industry slow to take advantage of online marketing opportunitiesWhile the internet has altered the landscape in the retail …
News

Cervical cancer awareness campaign launched

May 22, 2008 Medical Communications

PR agency Consolidated has been hired to help publicise the forthcoming NHS cervical cancer immunisation programme. The Department of Health …
News

European threat to direct-to-pharmacy controls

May 9, 2008 Medical Communications

A European Commission recommendation over a dispute between GlaxoSmithKline and Greek wholesalers spells bad news for manufacturers, according to a …
News

A sea of paperwork or business as usual?

April 30, 2008 Medical Communications, Sales and Marketing 2008, ABPI, UK, code, marketing, pharma

Feature
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