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Medical Communications

Showing 15 posts of 6402 posts found.

Code of Practice update to reflect legal changes

May 11, 2012 Medical Communications ABPI, Code of Practice, MHRA, PMCPA, patient organisations

The UK pharma industry’s Code of Practice is set to be updated to bring it into line with changes in …
News

Gamification and online communities – what can pharma do?

May 10, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Boehringer, Facebook, Gamification, Syrum, digital marketing

Gamification is the new buzzword in digital marketing and has the potential to engage consumers more than traditional strategies. This new …
Feature
neil_weir_abpi-12

ABPI appoints new Innovation Board Chair

May 10, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing ABPI, Neil Weir, Whitehead

The senior vice president of discovery at UCB, Neil Weir, has been appointed as the next Chair of the ABPI …
Appointment
dr_jeremy_levin_web_only

Teva appoints new president and chief executive

May 10, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing BMS, Jeremy Levin, Teva

Ex-BMS head Dr Jeremy Levin has been appointed president and chief executive of Teva.  Prior to joining Teva, Levin, who …
Appointment

Novo Nordisk appoints ex-Pfizer head

May 10, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Novo Nordisk, Pfizer, Robert Clark, regulatory affairs

Robert Clark will be joining Novo Nordisk as vice president, regulatory affairs. Clark will lead Novo Nordisk’s US regulatory team, …
Appointment

The joy of segmentation

May 8, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, Michael Craig, marketing, segmentation

We are all different. Different heights, shapes, hair colour and we are not just different physically – what about our …
Feature
Depakote image

Abbott pays $1.6 billion to settle Depakote claims

May 8, 2012 Medical Communications, Sales and Marketing AbbVie, Abbott, CIA, Depakote

Abbott will pay $1.6 billion to settle US legal claims over its epilepsy drug Depakote.  The $1.6 billion will settle …
News
Coughing woman image

UK government launches lung cancer awareness campaign

May 8, 2012 Medical Communications Cancer, UK, government, lung

The UK government has launched a new lung cancer awareness campaign backed by a number of celebrities.  Ricky Gervais and …
News

Former Novartis man becomes GSK’s new medical director

May 8, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing GSK, James Shannon, Novartis

James Shannon has been named GSK’s chief medical officer, and will report to R&D chairman Moncef Slaoui.  He will be …
Appointment
Roche image

Roche abandons Phase III cholesterol drug

May 8, 2012 Medical Communications, Research and Development, Sales and Marketing CETP inhibitor, Roche, cardiovascular, dalcetrapib, phase III failure

Roche has abandoned its Phase III cholesterol treatment dalcetrapib after disappointing results.The manufacturer is ceasing work on the drug, once …
News
Lucentis image

Novartis ponders Lucentis price cut in UK

May 8, 2012 Medical Communications, Sales and Marketing Lucentis, NICE, avastin, market access

 Novartis could cut the price of its eye drug Lucentis in the UK to head off moves to switch patients …
News

ABPI to help pharma with digital communications

May 4, 2012 Medical Communications ABPI, Code breach, PMCPA, Shire, digital, pharma

The ABPI has set up a new group to help pharma with its online communications.  The UK industry body said …
News
Shell oil website

Roche and Novartis have best websites

May 3, 2012 Medical Communications Bowen Craggs & Co, Novartis, Pfizer, Roche, Shell, digital, web

A new survey of leading international companies has found Roche and Novartis have the best websites in the pharma sector.  …
News

GSK appoints two non-executive directors to its Board

May 3, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing GSK, Jing Ulrich, Lynn Elsenhans

GlaxoSmithKline has announced that Lynn Elsenhans and Jing Ulrich will join the Board of the Company with effect from 1 …
Appointment

Professional regulation – a DIY job?

May 2, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing CPD, GMC, Les Rose, drug discovery, regulation

What would happen if we had no drug regulatory bodies, such as the MHRA and the EMA? Can you imagine …
Feature
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