Our tongue-tied patent system
October 1, 2003Sales and Marketing EU, patents
The concept and creation of the Community Patent has been discussed without success for over 30 years, but substantial progress …
Pharmaceutical IT recruitment
October 1, 2003Business Services IT, recruitment
Most pharma companies split IT use into several different core groups, where other commercial companies will usually keep IT within …
Pick’n’mix for sales success
October 1, 2003Sales and Marketing recruitment, sales, sales representatives
A recent look at InPharm.com reveals that there are currently more than 2,200 vacancies in the pharma industry, the vast …
The power of text
October 1, 2003Medical Communications advertising, digi pharma, dtc
After a rocky start, advertising on the web has started to take off. Spending will pass $8 billion in the …
Standing out in the brand crowd
October 1, 2003Medical Communications branding
Part of the product/brand managers responsibility is to define a products position in the marketplace and define the key messages …
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