National movement’ needed to tackle obesity
July 24, 2008Local communities, businesses, charities and other groups need to come together in a 'national movement' in order to tackle the …
Latest news from Datamonitor
July 21, 2008Sales and Marketing
Immunisation against S. aureus has potential in selected target groups Staphylococcus aureus bacteria have become a key concern in both …
Novartis shows strong Q2 growth
July 17, 2008Sales and Marketing
Novartis has surpassed estimates for its second quarter performance, boosted by higher than expected sales of its flagship cardiovascular and …
AstraZeneca staff trained in new Code of Conduct
July 17, 2008Medical Communications
AstraZeneca is training staff in a new Code of Conduct that aims to ensure employees at all levels and locations …
US pharma marketing Code updated
July 17, 2008Medical Communications, Sales and Marketing
Dining out, staff training and medical education are among the major issues under the microscope in the US industry association …
GSK signs $1.5 billion insomnia collaboration
July 16, 2008Sales and Marketing Actelion, GSK, insomnia
GlaxoSmithKline has joined forces with Swiss biopharmaceutical company Actelion to bring a new insomnia treatment to market.The deal could be …
The PPRS: A Happy Compromise
July 16, 2008Sales and Marketing
After more than a year of uncertainty and months of tense negotiation, the ABPI looks to have secured a very …
PPRS reaction
July 16, 2008Research and Development, Sales and Marketing biotech
Aisling Burnand, chief executive of the biotech representative body the BIA welcomed the deal, saying she was pleased the "months …
Relief as pharma industry secures ‘pro-innovation’ UK pricing deal
July 16, 2008Sales and Marketing ABPI, par
Agreement has been reached on a new UK medicines pricing deal which safeguards the industry's ability to set its own …
Roche suspended from ABPI
July 15, 2008Sales and Marketing
Roche has been suspended from the ABPI for at least six months after being found guilty of bringing discredit on …
Marketing effectiveness: cloudy thinking won’t cut it
July 15, 2008Sales and Marketing effectiveness, marketing
Over recent years the pharmaceutical industry has been unable to escape the mantra of return on investment (ROI). Investment in …
The World According To ..
July 14, 2008Medical Communications, Sales and Marketing advertising, communications
What, in your opinion, is the current state of marketing in pharma? What a question. How do you measure the …
Latest news from Datamonitor
July 14, 2008Sales and Marketing
Regulatory warning for anti-epileptic drugs presents greatest threat to non-epilepsy indicationsThe FDA is close to adding a black box warning …
New European rules on patient groups come into force
July 11, 2008Medical Communications ethics
Pharmaceutical marketers across Europe have a new set of rules to follow if they want to work with patient groups. …
New customers in the new NHS
July 10, 2008Sales and Marketing NHS, industry relations, marketing
No-one in pharmaceuticals or the NHS needs to be told their world is changing dramatically. The proof is all around, …
Doctors back review of NHS ‘co-payment’
July 10, 2008Sales and Marketing
UK doctors have voted in favour of allowing patients to pay privately for treatments unavailable on the NHS, but continuing …
NICE rejects GSK’s Tyverb
July 9, 2008Sales and Marketing
GlaxoSmithKline's Tyverb is the latest high-cost cancer treatment to be rejected by the medicines watchdog NICE. Using the breast cancer …
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