EDC: electronic data capture or eliminating data corruption?
October 8, 2003Research and Development clinical trials, electronic data capture
Managing a successful clinical trial is probably one of the hardest tasks known to man. Getting a drug to work …
Launch summery…
October 8, 2003Sales and Marketing product launch
The summer period is traditionally a quiet time for the pharmaceutical industry, especially when it comes to product launches.
Health authorities blocking change, say PCTs
October 8, 2003NHS, NHS Alliance
Strategic health authorities are too far removed from PCTs to help them innovate as they work on their plans for …
Prilosec OTC launch delayed
October 8, 2003Procter & Gamble's proposed launch of an over-the-counter version of AstraZeneca's blockbuster Prilosec will be delayed after the FDA requested …
Pharma satirist nearly unmasked
October 8, 2003The anonymous prankster behind the pharma industry satire www.selldrugs.net has broken his silence in an exclusive interview with Pharmafocus.The website, …
Network to encourage
October 8, 2003The NHS is to be given more support to work in partnership with local authorities with the establishment of the …
BMS to restate $2bn earnings
October 8, 2003Bristol-Myers Squibb has been forced to restate more than $2 billion of earnings as a result of what it terms …
AstraZeneca exits NicOx collaboration
October 3, 2003French biotech company NicOx has seen its shares lose nearly 25% of their value after AstraZeneca abandoned a joint venture …
Delays push SkyePharma back into red
October 3, 2003Sales and Marketing
Drug delivery specialist SkyePharma losses grew in the first half of 2003 to £18.6m due primarily to delays to several …
What’s my motivation?
October 3, 2003Business Services recruitment
I was chatting recently to a friend in the industry, and he was telling me about his recent national sales …
Our tongue-tied patent system
October 1, 2003Sales and Marketing EU, patents
The concept and creation of the Community Patent has been discussed without success for over 30 years, but substantial progress …
Pharmaceutical IT recruitment
October 1, 2003Business Services IT, recruitment
Most pharma companies split IT use into several different core groups, where other commercial companies will usually keep IT within …
Pick’n’mix for sales success
October 1, 2003Sales and Marketing recruitment, sales, sales representatives
A recent look at InPharm.com reveals that there are currently more than 2,200 vacancies in the pharma industry, the vast …
The power of text
October 1, 2003Medical Communications advertising, digi pharma, dtc
After a rocky start, advertising on the web has started to take off. Spending will pass $8 billion in the …
Standing out in the brand crowd
October 1, 2003Medical Communications branding
Part of the product/brand managers responsibility is to define a products position in the marketplace and define the key messages …
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