strategy
Patents: extending the golden years
July 5, 2006Sales and Marketing patents, sales, strategy
Much like death and taxes, one of the certainties of this world is that patents expire, and if a product …
Ringing the changes in pharmaceutical sales
June 16, 2006Sales and Marketing sales, strategy
Every business and every market is unique, but there is a huge expanse of common ground when it comes to …
Switching scripts: the impact of NHS reforms
June 15, 2006Sales and Marketing NHS, healthcare, sales, strategy
During 2006/7, the NHS in England will see an unprecedented level of change within primary care with the reconfiguration of …
Get out of the ‘arms race’
December 16, 2003Sales and Marketing sales, sales force, strategy, technology
As healthcare consumers take more responsibility for their health, analysts predict the dynamic between the traditional pharma sales force, healthcare …
Don’t get frozen out
December 4, 2003Sales and Marketing marketing, sales, strategy
A fundamental change is underway in the European healthcare sector. The traditional autonomy of the physician has yielded to more …
Retaining the talent you recruit
October 29, 2003Business Services recruitment, strategy
The vast majority of people who want to work in the pharma industry have high ideals and wish to be …
Pharma gets smart & lean
October 22, 2003Research and Development pharma, strategy
Pharmaceutical companies need to transform themselves into more flexible and connected entities and given the financial pressures on the sector …
