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strategy

Showing 15 posts of 37 posts found.

How to be a Career Chameleon

July 7, 2008
Business Services recruitment, strategy

As anyone working in the pharma industry knows, the industry is transforming, and fast. Four key changes are having an …

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Marketing for maximum ROI impact

November 1, 2007
Sales and Marketing marketing, strategy

From the amount of lip service the pharma industry pays to marketing effectiveness, you might be excused for thinking it …

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10 steps to choosing a marketing agency

October 18, 2007
Medical Communications marketing, strategy

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Perfect pitch: has your salesforce got it?

June 25, 2007
Sales and Marketing sales, strategy

Back in the 70s, pharmaceutical sales reps were detail men. They spent more time giving details to doctors about their …

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Super-rep: working with the new NHS

June 20, 2007
Sales and Marketing NHS, sales, strategy

Every year could be called a watershed year for the NHS – it seems that constant change and reinvention is …

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Making Europe’s salesforces leaner and meaner

April 26, 2007
Sales and Marketing Europe, representatives, sales, strategy

The world of pharma salesforce management is witnessing a serious move away from mass detailing to a system based on …

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Encouraging New Thinking in Strategic Planning

April 12, 2007
Sales and Marketing marketing, planning, strategic planning, strategy

How many pharma marketers, faced with the annual chore of writing a strategic plan, have decided not to take the …

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PR: messages from the frontline

March 5, 2007
Medical Communications, Sales and Marketing public relations, strategy

Media rationalisation & technology"Here is the news but not as we know it! The media landscape is constantly evolving as …

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Flexing pharma’s competitive muscles

February 12, 2007
Sales and Marketing sales, strategy

It is universally acknowledged, almost to the point of cliche, that pharmaceutical companies operate in a highly competitive environment. Ensuring …

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The evolution of the NHS in 2007

February 5, 2007
Sales and Marketing NHS, sales, strategy

The NHS will undergo major reorganisation in 2007, just as it has in the nine preceding years of Labour's tenure. …

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Are you reaching your customers?

January 3, 2007
Sales and Marketing NHS, healthcare, market access, marketing, strategy

The NHS is changing, and it's doing so at a rate faster than at any time in its history. Huge …

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Is optimisation the new sales mantra?

December 11, 2006
Sales and Marketing NHS, sales, strategy

The pharmaceutical industry still refuses to fall out of love with large sales forces, but there are signs beginning to …

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Can pharma help the NHS to change?

November 27, 2006
Sales and Marketing NHS, healthcare, industry relations, strategy

If there has been one constant during the 58 years of the NHS, it has been change  - continuous, relentless …

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Waving not drowning: tackling NHS reform

September 18, 2006
Sales and Marketing NHS, healthcare, marketing, strategy

New NHS initiatives, restructuring plans and government health policies seem to be announced and introduced on a never-ending basis, with …

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Identifying and nurturing talent in your salesforce

August 7, 2006
Sales and Marketing Schering-Plough, UK, sales, strategy

The aim of every company, pharma or otherwise, is to boost sales and take a greater market share. However, despite …

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