strategy
How to be a Career Chameleon
July 7, 2008Business Services recruitment, strategy
As anyone working in the pharma industry knows, the industry is transforming, and fast. Four key changes are having an …
Marketing for maximum ROI impact
November 1, 2007Sales and Marketing marketing, strategy
From the amount of lip service the pharma industry pays to marketing effectiveness, you might be excused for thinking it …
Perfect pitch: has your salesforce got it?
June 25, 2007Sales and Marketing sales, strategy
Back in the 70s, pharmaceutical sales reps were detail men. They spent more time giving details to doctors about their …
Super-rep: working with the new NHS
June 20, 2007Sales and Marketing NHS, sales, strategy
Every year could be called a watershed year for the NHS – it seems that constant change and reinvention is …
Making Europe’s salesforces leaner and meaner
April 26, 2007Sales and Marketing Europe, representatives, sales, strategy
The world of pharma salesforce management is witnessing a serious move away from mass detailing to a system based on …
Encouraging New Thinking in Strategic Planning
April 12, 2007Sales and Marketing marketing, planning, strategic planning, strategy
How many pharma marketers, faced with the annual chore of writing a strategic plan, have decided not to take the …
PR: messages from the frontline
March 5, 2007Medical Communications, Sales and Marketing public relations, strategy
Media rationalisation & technology"Here is the news but not as we know it! The media landscape is constantly evolving as …
Flexing pharma’s competitive muscles
February 12, 2007Sales and Marketing sales, strategy
It is universally acknowledged, almost to the point of cliche, that pharmaceutical companies operate in a highly competitive environment. Ensuring …
The evolution of the NHS in 2007
February 5, 2007Sales and Marketing NHS, sales, strategy
The NHS will undergo major reorganisation in 2007, just as it has in the nine preceding years of Labour's tenure. …
Are you reaching your customers?
January 3, 2007Sales and Marketing NHS, healthcare, market access, marketing, strategy
The NHS is changing, and it's doing so at a rate faster than at any time in its history. Huge …
Is optimisation the new sales mantra?
December 11, 2006Sales and Marketing NHS, sales, strategy
The pharmaceutical industry still refuses to fall out of love with large sales forces, but there are signs beginning to …
Can pharma help the NHS to change?
November 27, 2006Sales and Marketing NHS, healthcare, industry relations, strategy
If there has been one constant during the 58 years of the NHS, it has been change - continuous, relentless …
Waving not drowning: tackling NHS reform
September 18, 2006Sales and Marketing NHS, healthcare, marketing, strategy
New NHS initiatives, restructuring plans and government health policies seem to be announced and introduced on a never-ending basis, with …
Identifying and nurturing talent in your salesforce
August 7, 2006Sales and Marketing Schering-Plough, UK, sales, strategy
The aim of every company, pharma or otherwise, is to boost sales and take a greater market share. However, despite …
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FibroFind appoints Lee Borthwick as CEO
