Service Insight

Showing 13 posts of 13 posts found.

Service Insight: Logical logistics

July 21, 2011
Manufacturing and Production Service Insight, manufacturing and production

SERVICE INSIGHTThere is no mistaking that we have been faced with turbulent times over the last year or so and …

Service Insight: Submission development and market access

June 28, 2011
Sales and Marketing Service Insight

SERVICE INSIGHT A successful health technology assessment is critical for market access in the UK. However, submissions that don’t follow …

Service Insight: Creative consumer communications and pharma

June 24, 2011
Medical Communications Service Insight, advertising, creativity, fmcg

SERVICE INSIGHTI arrived in healthcare communications having spent 12 years as a creative PR consultant within the FMCG and technology …

Service Insight: Emotion – at the heart of the creative process

June 17, 2011
Medical Communications Service Insight, advertising, creativity

SERVICE INSIGHTI once read an article about how advertising works which described an incident where a man was speared through …

Service Insight: Video killed the radio star …

June 6, 2011
Medical Communications Service Insight, digital marketing, social media

SERVICE INSIGHTWhile everyone is going digital, are we forgetting the power of the spoken word? Some days it feels as …

Service Insight: Clinical trials – managing route to market

May 11, 2011
Research and Development Service Insight, Talking Point, research and development

SERVICE INSIGHT Clinical trials are notoriously difficult to manage and often fraught with problems, as they can involve many clinical …

Service Insight: Due diligence in emerging markets for clinical development

May 4, 2011
Research and Development Service Insight, Talking Point, research and development

SERVICE INSIGHT Currently, the pharma industry is experiencing an unprecedented wave of blockbuster drug patent expiries. There is a lack …

Service Insight: Emerging markets – a business development task or extreme fishing?

March 7, 2011
Sales and Marketing Service Insight, Surelines Ltd, emerging markets

SERVICE INSIGHTEmerging markets, new business; call it what you will but invariably the responsibility for grasping this nettle falls to …

Service Insight: Discovery metrics – creating the right balance

February 28, 2011
Research and Development Atkinson Cowan, Kinapse, Service Insight, metrics, research and development

SERVICE INSIGHTMetrics can be powerful tools for driving performance in organisations and have proliferated in the pharmaceutical industry over the …

Service Insight: New year, new resolution and priorities for 2011

December 23, 2010
Medical Communications Jo Spadaccino, Pegasus PR, Service Insight, Talking Point

SERVICE INSIGHTNow the nights have drawn in and as Christmas music drives this writer to distraction, my attention has been …

CRM and software-as-a-service

December 21, 2010
Sales and Marketing CRM, Dan Goldsmith, Service Insight, Veeva Systems

Service Insight from Dan Goldsmith, general manager, Europe, Veeva SystemsCriminal mastermind, Frank Abagnale Jr. (1901-1980), successfully conned millions of dollars …

The Gateway to Local Adoption Series

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