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sales force effectiveness

Showing 7 posts of 7 posts found.

Medical, marketing & sales: making cross-functional working work

September 21, 2010
Research and Development, Sales and Marketing marketing, sales force effectiveness, sales representatives

A successful market access strategy requires the close collaboration of all functions within a pharmaceutical company. Most notably, the triumvirate …

Feature

Doctors shunning pharma rep visits

May 11, 2010
pharma, sales force, sales force effectiveness, sales representatives

More and more doctors in the US are refusing to see pharma companies’ sales representatives, according to new research. The …

News

Making the matrix work

April 12, 2010
Sales and Marketing sales force, sales force effectiveness

The idea of the ‘Matrix Organisation’ has caught on in recent years, but what is it exactly, and what are …

Feature
Brazil

Emerging Markets: finding your way in a Brave New World

March 1, 2010
Sales and Marketing Brazil, China, India, Russia, em, emerging markets, sales, sales force effectiveness

Ask almost any pharmaceutical marketer where the future growth lies for the industry, and the answer will be almost certainly …

Feature

Soft skills for the commercial manager

February 11, 2010
Business Services, Sales and Marketing MSI, leadership, sales force effectiveness, sales representatives, skills

The healthcare industry is changing. In pharma, the new rising commercial leaders, business unit heads, marketing managers, have both business …

Feature

New ways of measuring sales performance needed

January 26, 2010
Business Services, Sales and Marketing sales force effectiveness, training

Research funded by the Chartered Institue of Management Accountants (CIMA) has helped Cranfield School of Management unveil a new framework …

News

Working Life: Kevin Crowe

June 23, 2009
Sales and Marketing Merck Serono, WL, sales force effectiveness

How did you find your way into your current role?I have worked for several years in the Canadian pharmaceutical industry …

Feature
The Gateway to Local Adoption Series

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