marketing
Deloitte acquires Iperion Life Sciences Consultancy
May 7, 2021Medical Communications marketing, sales
Deloitte have announced the acquisition of Iperion Life Sciences Consultancy, a globally-operating firm working to support life sciences companies and …
Generics could save US Medicare $1 billion per year
August 24, 2018Medical Communications Medicare, United States, branded, generics, marketing, savings
The United States national health insurance programme Medicare could have save $1 billion through the use of generic drugs according …
Bristol Myers Squibb announces departure of Chief Commercial Officer
July 24, 2018Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Bristol-Myers Squibb, bristol myers squibb, commerical executive, marketing, sales
Bristol Myers Squibb has announced that Executive Vice President and Chief Commercial Officer, Murdo Gordon, who has been with the …
Novo Nordisk says its insulin pump secures EMA marketing authorisation
June 28, 2016Manufacturing and Production, Research and Development, Sales and Marketing EMA, Novo Nordisk, insulin pump, marketing, product launch
Diabetes drugmaker Novo Nordisk (NYSE: NYO) said it has secured European Medicines Agency (EMA) marketing approval for its insulin pump. …
EMA to review Pfizer’s Xeljanz for patients with rheumatoid arthritis
March 24, 2016Research and Development, Sales and Marketing EMA, Pfizer, Xeljanz, approval, authorisation, marketing, review, rheumatoid arthritis
Pfizer (NYSE: PFE) has announced that the European Medicines Agency (EMA) has accepted for review the Marketing Authorisation Application (MAA) …
Regulation of drug promotion ‘should be toughened up’, study finds
January 29, 2016Medical Communications ABPI Code, Department of Justice, PMCPA, Prescription Medicines Code of Practice Authority, Sunshine Act, marketing, off label, off-label, promotion
The voluntary code of conduct system that regulates the pharma industry’s promotion of off-label prescribing has a ‘limited capacity’ to …
Takeda to bring UK salesforce in-house
January 15, 2016Medical Communications, Sales and Marketing Takeda, field sales, marketing, sales, sales reps, salesforce
Takeda UK is to bring all of its sales teams and support resources in-house and reintegrate its field salesforce into …
Eli Lilly predicts revenue growth in 2016
January 5, 2016Research and Development, Sales and Marketing Eli Lilly, financial reports, marketing, sales
Eli Lilly has set out its financial guidance for 2016, predicting an increase in sales to between $20.2 and $20.7 …
Experts predict pharma sector to remain strong in 2016
December 21, 2015Sales and Marketing marketing, pharma, profits, sales
The year 2016 is set to see continued growth in research and development productivity, with significant new drug launches and …
ISIS Pharma changes name to Ionis to avoid ‘distracting’ militant association
December 21, 2015Sales and Marketing Ionis, Isis Pharmaceuticals, branding, marketing, rebrand
After months of discussion, ISIS Pharmaceuticals has changed its name to Ionis to free itself from the fear of confusion …
Merck on the march in Africa
December 21, 2015Sales and Marketing Africa, Merck, marketing, sales, strategy
When Merck unveiled its Africa 2020 strategy in November, there was no shortage of ambition.The company announced plans to expand …
Pharma still lagging behind docs and patients in digital
May 30, 2014Medical Communications, Sales and Marketing digital, eye for pharma, marketing, multichannel
The pharma industry is still struggling with multichannel marketing which is putting it out of sync with patients and doctors, …
In search of the tipping point
February 10, 2014Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing abbey, goldman, marketing, tipping point
The germ of an idea, a very good idea. What if the idea could, like a germ, be a contagious …
Thought leader mapping: do we need a radical rethink?
January 13, 2014Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Havas, bartley, marketing, sales, thought leader
The effectiveness of healthcare communications is often more reliant on who’s delivering the message than the content of the message …
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FibroFind appoints Lee Borthwick as CEO
