industry relations

Showing 8 posts of 23 posts found.

Working with NICE: the ingredients for success

February 29, 2008
Research and Development, Sales and Marketing NICE, healthcare, industry relations, pharma

NICE fascinates everyone in the industry, and NICE knows only too well that every move it makes is studied by …

The Pharmafocus Interview: John Patterson

December 19, 2007
Research and Development, Sales and Marketing AstraZeneca, drug development, industry relations

John Patterson is an AstraZeneca man through-and-through, having spent nearly all his working life at the company. But over the …

The NHS and pharma: Let’s work together

August 13, 2007
Research and Development, Sales and Marketing NHS, healthcare, industry relations, joint working, pharma

In the last 10 years, pharma’s relationship with the NHS has undergone a transformation. For one thing, it’s difficult now …

Close encounters with the NHS

August 6, 2007
Research and Development, Sales and Marketing NHS, healthcare, industry relations, pharma

Most marketers in the pharma industry understand the need to get alongside and talk to key people in the NHS …

Can pharma help the NHS to change?

November 27, 2006
Sales and Marketing NHS, healthcare, industry relations, strategy

If there has been one constant during the 58 years of the NHS, it has been change  - continuous, relentless …

First class relationships

November 6, 2006
Medical Communications, Sales and Marketing industry relations, key opinion leaders, pharma

Pharma goes 'no frillls'Provocative headlines drawing attention to inappropriate behaviour and misconduct in the medical and pharmaceutical professions have been …

Transparently beneficial?

October 2, 2006
Medical Communications, Sales and Marketing industry relations, key opinion leaders, pharma

The pharma industry is under greater pressure than ever before to adopt an acceptable and ethical way of doing business, …

Mind the gap

October 20, 2003
Sales and Marketing NHS, healthcare, industry relations

There is a disconnection between what primary care organisation influencers want from a relationship with the pharma industry, and what …

The Gateway to Local Adoption Series

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