industry relations
Working with NICE: the ingredients for success
February 29, 2008Research and Development, Sales and Marketing NICE, healthcare, industry relations, pharma
NICE fascinates everyone in the industry, and NICE knows only too well that every move it makes is studied by …
The Pharmafocus Interview: John Patterson
December 19, 2007Research and Development, Sales and Marketing AstraZeneca, drug development, industry relations
John Patterson is an AstraZeneca man through-and-through, having spent nearly all his working life at the company. But over the …
The NHS and pharma: Let’s work together
August 13, 2007Research and Development, Sales and Marketing NHS, healthcare, industry relations, joint working, pharma
In the last 10 years, pharma’s relationship with the NHS has undergone a transformation. For one thing, it’s difficult now …
Close encounters with the NHS
August 6, 2007Research and Development, Sales and Marketing NHS, healthcare, industry relations, pharma
Most marketers in the pharma industry understand the need to get alongside and talk to key people in the NHS …
Can pharma help the NHS to change?
November 27, 2006Sales and Marketing NHS, healthcare, industry relations, strategy
If there has been one constant during the 58 years of the NHS, it has been change - continuous, relentless …
First class relationships
November 6, 2006Medical Communications, Sales and Marketing industry relations, key opinion leaders, pharma
Pharma goes 'no frillls'Provocative headlines drawing attention to inappropriate behaviour and misconduct in the medical and pharmaceutical professions have been …
Transparently beneficial?
October 2, 2006Medical Communications, Sales and Marketing industry relations, key opinion leaders, pharma
The pharma industry is under greater pressure than ever before to adopt an acceptable and ethical way of doing business, …
Mind the gap
October 20, 2003Sales and Marketing NHS, healthcare, industry relations
There is a disconnection between what primary care organisation influencers want from a relationship with the pharma industry, and what …
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