global
Iran ready to export medicines to Venezuela
February 25, 2019Sales and Marketing FDA, Iran, Venezuela, biotech, global, pharma
The chairman of the Iranian Food and Drug Administration (FDA) Mehdi Pirsalehi, has said that Iran is ready to export …
MSD to launch Keytruda at half US list price in China
September 20, 2018Business Services, Sales and Marketing BMS, China, MSD, global, keytruda, markets, pricing
US pharma giant MSD will offer cutting edge cancer treatment Keytruda to Chinese patients at half the price at what …
Coalition launches to tackle AMR
June 10, 2015Research and Development, Sales and Marketing AMR, Antibiotic Discovery-UK, Antibiotics, coalition, global
A new, not-for-profit coalition has launched with a mission to tackle antimicrobial resistance (AMR) and what it sees as the …
Pharma’s global economic footprint is huge – and growing
March 26, 2015Research and Development, Sales and Marketing Argentina, Asia, IFPMA, Oceania, global, gva, pharma
The pharma industry contributes more than $400 billion to the global economy, according to new research that examines the worldwide …
WHO: ‘Common infections will kill again’
May 1, 2014Research and Development, Sales and Marketing AMR, WHO, global, infection, world health organization
The world is heading for a situation where common infections which have long been thought to be no threat to …
Bringing global trials teams together
February 23, 2009Research and Development clinical trials, global
The world is getting bigger and smaller at the same time. When the internet began to really catch on about …
Global marketing and the shifting balance of power
June 23, 2008Sales and Marketing US, global, marketing
As a marketer in the international pharmaceutical world, it is very likely that the brand we are responsible for has …
UK clinical trials: on the mend?
September 26, 2007Research and Development UK, clinical trials, global, research
How clinical research is organised in the UK is essential to the success of Britain's pharma industry, and to the …
Global products for local people: tailoring your brand strategy
September 25, 2007Medical Communications, Sales and Marketing branding, global
Deciding which aspects of a global brand should be defined centrally and how much freedom there is in any given …
We want a global brand, should take you what, 3-6 months, tops?
October 14, 2003Medical Communications branding, global, market research
'Friendly fire' and 'military intelligence' are celebrated oxymorons, and many creative agencies would have it that 'creative market research' is …
Latest content
Santen joins inaugural Global Summit for Eye Health as partner
