digital
Internal buy-in is greatest barrier to social media
June 6, 2013Medical Communications Weber shandwick, digital, social media
Internal challenges – and not regulatory ones – are the biggest barriers to better use of social media in pharma, …
DH digital strategy released
December 21, 2012Medical Communications DH, NHS, digital
The Department of Health has signalled its desire to make a splash in the digital pond with the release of …
Vernon named Digital Pioneer at PM Society awards
October 5, 2012Medical Communications Creative Lynx, GSK, PM Society Digital Awards, digital
A range of innovative digital programmes created by UK pharma companies and agencies were recognised at last night’s PM Society …
Cash incentive for NHS digital info sharing
September 3, 2012NHS, digital
NHS bodies which develop new digital services for sharing information could be eligible for thousands of pounds worth of funding, …
Cash incentive for NHS digital info sharing
September 3, 2012NHS, digital
NHS bodies which develop new digital services for sharing information could be eligible for thousands of pounds worth of funding, …
Publicis creates new digital agency Razorfish Healthware
August 31, 2012Medical Communications Razorfish Healthware, advertising, digital, publicis
Two Publicis agencies, Razorfish Health and Publicis Healthware International are to be merged to create Razorfish Healthware, which will focus …
UK doctors not going digital for product information
August 22, 2012Medical Communications GPs, UK, digital, doctorsnet
A new survey has revealed that the majority of doctors in the UK are not looking online for information about …
Charity launches ‘Diabetes App Challenge’
August 21, 2012Medical Communications apps, diabetes, digital
Diabetes UK has launched its Diabetes App Challenge for younger insulin dependent patients. The Diabetes App Challenge wants people with …
MSD joins forces with PatientsLikeMe for psoriasis
August 14, 2012Medical Communications MSD, Novartis, PatientsLikeMe, digital, psoriasis
MSD has teamed up with the online patient community site ‘PatientsLikeMe’ to gauge the impact of psoriasis on patients, whilst …
UK doctors must prepare for the rise of the ‘ePatient’
August 9, 2012Medical Communications, Sales and Marketing ABPI, GPs, digital
Doctors and other healthcare professionals must prepare for the rise of ‘ePatients’ in the coming years and keep apace with …
Janssen launches drug reminder service ‘Care4Today’
July 26, 2012Medical Communications Care4Today, Janssen, digital
Janssen has launched a new digital service designed to help patients remember to take their medication. Care4Today Mobile Adherence is …
Boehringer collaborates for online ‘beyond pill’ plan
July 11, 2012Medical Communications Boehringer, diabetes, digital, healthrageous
Boehringer Ingelheim is collaborating with US digital health specialist Healthrageous on a scheme to help type II diabetes sufferers manage …
GolinHarris to acquire Virgo HEALTH
July 6, 2012Medical Communications, Sales and Marketing GolinHarris, Med Comms, Virgo HEALTH, acquisition, agency, digital
GolinHarris, a division within Interpublic Group, will acquire the medical communications firm Virgo HEALTH. Virgo HEALTH will retain its name …
Apps not the way forward for trial recruitment
June 28, 2012Medical Communications Pfizer, apps, digital, virtual trial
After Pfizer admitted defeat in the first ever ‘virtual trial’ earlier this year, it seems that we are not yet …
CSL Behring launches new dosing app
June 27, 2012Medical Communications Beriplex P/N, CSL Behring, app, digital
Biotherapy firm CSL Behring UK has launched an app for doctors to aid the management of its anaesthetic treatment Beriplex …
