digital
J&J: we’re proud to top social media leaderboard
January 27, 2014Medical Communications, Sales and Marketing IMS, J&J, JJ, Janssen, digital, epatient, pharma
Johnson & Johnson says recognising the rise of the ePatient and being willing to share its corporate plans with the …
Technology to dominate 2014 for businesses
January 17, 2014Medical Communications 2014, Cloud Computing, IT, digital, e-zest, technology
2014 will see healthcare businesses and governments rapidly absorb new technologies in order to enhance user experience and foster innovation …
FDA issues online guidance
January 16, 2014Manufacturing and Production, Medical Communications, Sales and Marketing FDA, Twitter, digital, online, ugc
The FDA has issued new guidance on what online promotional material pharma needs to show it. The document is out …
Plastic surgery app for girls pulled from iTunes
January 15, 2014Medical Communications Apple, app, digital, itunes, surgery
Experts have welcomed a decision to axe an app that encourages young girls to have plastic surgery saying that it …
ABPI appoints Weber Shandwick for comms support
December 20, 2013Medical Communications, Sales and Marketing PR, Weber shandwick, apbi, comms, digital, luther
The Association of the British Pharmaceutical Industry has taken on Weber Shandwick to lead its public affairs and communications strategy. …
FDA pressure intensifies over cyber attack
December 18, 2013Medical Communications, Research and Development, Sales and Marketing FDA, PhRMA, cber, digital, leak
The FDA is facing mounting pressure from a US government committee into how it allowed several of its databases to …
UK government creates apocalyptic app
December 13, 2013Medical Communications UK, digital, government, the walk
The Department of Health has this week released an Apple and Android game app designed to get the UK public …
Ketchum head leaves amid job cuts
December 12, 2013Medical Communications Ketchum, comms, cuts, digital, sefton
The healthcare division of comms agency giant Ketchum is weathering a tough month following job cuts and a key resignation. …
Twitter ‘drama’ produces drubbing for Medivir
December 11, 2013Medical Communications, Sales and Marketing Medivir, Twitter, digital, nasdaq
A NASDAQ disciplinary committee has found Medivir guilty of breaching its rules after data from a trial was posted on …
Cancer app takes top prize in Janssen digital awards
November 22, 2013Medical Communications, Sales and Marketing Cancer, J&J, JJ, app, digital, px healthcare
A start-up firm established by medical scientists that develops mobile apps for cancer patients has taken first place in the …
Smartphone app to aid brain injury sufferers
November 21, 2013Medical Communications brain, brain in hand, digital, glenside, smartphone, wells
Neurological rehabilitation firm Glenside are running a large-scale pilot which uses smartphone technology to improve the lives of people with …
Most health apps have ‘limited value’
November 15, 2013Medical Communications, Sales and Marketing Android, digital, healthcare apps, smartphone apple
In a challenge to pharma marketers everywhere, a new report has declared that the ‘vast majority’ of health-related apps aimed …
Boehringer and partners launch digital diabetes study
July 19, 2013Medical Communications Boehringer, Syrum, Twitter, diabetes, digital, type 2
Boehringer Ingelheim has partnered with Healthrageous and United BioSource to establish a new diabetes study to help patients manage their …
Next generation digital firms for Europe wanted
July 15, 2013Medical Communications, Sales and Marketing J&J, JJ, digital, innovation
Digital health start-ups from across Europe are being called on to form a part of Johnson & Johnson Innovation’s inaugural …
Survey: ‘Consultants prefer mailshots’
June 28, 2013Medical Communications, Sales and Marketing Onyx, digital, mailshots
Pharma should use standard marketing activities such as mailshots if they want to promote their products effectively in UK secondary …
