Digital Pharma Guide
AstraZeneca and Microsoft to develop ‘drag and drop’ cancer simulation
September 21, 2016Medical Communications, Research and Development AstraZeneca, Digital Pharma Guide, Microsoft
AstraZeneca has entered into a partnership with tech giant Microsoft to develop a new computerised modelling system which promises to …
Planning permission: Designing the systems behind successful e-marketing campaigns
May 12, 2010Medical Communications Digital Pharma Guide, digital pharma, e-marketing
There has been much publicity, some recent and some not so recent, about how industry codes of practice are not …
What’s the best way for pharma to reach patients in Europe?
May 12, 2010Medical Communications Digital Pharma Guide
Lisa first noticed the pain and stiffness in her hands when she was unable to hold heavy pots or to …
What is digital marketing? Not just another channel to market
May 12, 2010Medical Communications Digital Pharma Guide
The basic principles of marketing still apply: know your customer and your competitors, define your target segments and be clear …
Can Apple sweeten the taste of the Tablet?
May 12, 2010Medical Communications Apple, Digital Pharma Guide, ipad
The year is 1992. The Conservative Party, lead by John Major is re-elected. The Maastricht Treaty is signed, founding the …
Share your brand: go video, go social
May 12, 2010Medical Communications Digital Pharma Guide
It’s been a long time coming but finally justice is being done. Thanks to broadband, social media sites and video …
Developments in digital media
May 12, 2010Medical Communications Digital Pharma Guide, digital pharma
It seems everyone’s head these days is filled with Facebook, MySpace or Twitter, iPhone apps or the recently launched iPad, …
Pharma’s Digital Revolution – The Story So Far
May 12, 2010Medical Communications Digital Pharma Guide, FDA, Twitter, blog, community, digital pharma, ipad, social networking
The internet and digital communication are transforming all aspects of pharma’s work. From social media to drug discovery, here are …
