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Showing 15 posts of 64 posts found.

Pfizer Europe's YouTube channel

Digital Pharma: Pfizer launches European YouTube channel

December 2, 2009
Medical Communications, Sales and Marketing Pfizer, digi, digital pharma, youtube

Pfizer has set up a YouTube channel to promote its European operations by showcasing some of its people.In one sequence …

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Digital Pharma: Byte-sized roundup

November 27, 2009
Medical Communications, Sales and Marketing ABPI, counterfeits, digi, digital pharma

The ABPI this week became the latest pharma industry body to launch an official Twitter account, @ABPI_APS.It’s the voice of …

AstraZeneca's Health Connections blog

Digital Pharma: AstraZeneca joins the blogosphere

November 26, 2009
Medical Communications AstraZeneca, blog, digi, digital pharma

AstraZeneca recently launched its first official corporate blog, joining the likes of Johnson & Johnson and

LinkedIn's recently launched Twitter integration

Digital Pharma: Byte-sized roundup

November 20, 2009
Medical Communications LinkedIn, digi, digital pharma, eczema, electronic patient records, patients

LinkedIn and Microsoft have signed a deal that will see the forthcoming version of Outlook incorporate feeds from the social networking platform.The …

AstraZeneca's Google sidewiki entry

Digital Pharma: Reacting to sidewiki

November 18, 2009
Medical Communications AstraZeneca, digi, digital pharma, google, sidewiki

Over the last two months pharmaceutical company websites have been plagued by unwanted, un-moderated comments thanks to Google’s sidewiki.The search …

FDA's Twitter account

Digital Pharma: FDA listens on social media

November 16, 2009
Medical Communications FDA, digi, digital pharma, social media

The FDA’s last internet-related hearing took place more than ten years ago in 1996, a time when its concerns centred around …

Solvay Pharma on Twitter

Digital Pharma: Byte-sized roundup

November 13, 2009
Medical Communications Merck Serono, Solvay, Twitter, bing, digi, digital, digital pharma, google

Solvay Pharma has joined the ranks of pharma companies using Twitter, setting up a Russian language account for its Moscow-based …

FDA's social media hearing

Digital Pharma: Counting down to the FDA’s social media hearing

November 9, 2009
Medical Communications FDA, digi, social media

 Later this week the FDA will hold its hotly anticipated hearing on pharma’s use of social media.The ‘Public Hearing on …

The #fdasm website

Digital Pharma: Counting down to the FDA’s social media hearing

November 9, 2009
Medical Communications FDA, digi, digital pharma, industry, social media

Later this week the FDA will hold its hotly anticipated hearing on pharma’s use of social media.The ‘Public Hearing

Pfizer's Real Danger campaign

Digital Pharma: Pfizer’s multi-media dead rat

November 4, 2009
Medical Communications Pfizer, counterfeits, digi, get real

Pfizer has given a multi-media boost to its hard-hitting ‘dead rat’ campaign, which warns about the dangers of buying counterfeit …

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Digital Pharma: Bayer brings the InBed Dr to YouTube

October 22, 2009
Medical Communications Bayer, digi, digital pharma, digital pharma YouTube

Bayer Schering Pharma has expanded its InBed erectile dysfunction awareness campaign, adding to YouTube 60 short videos that take a …

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Digital Pharma: Raising awareness of clinical trials

October 20, 2009
Medical Communications, Research and Development CRO, Quintiles, digi, digital pharma, digital research, patient recruitment

Contract research organisation Quintiles has launched a website for people considering participating in clinical trials. The company hopes Clinicalresearch.com will …

GSK patient page

Digital Pharma: GSK pushes patient information boundaries

October 12, 2009
Medical Communications GSK, digi, digital pharma, patient information

GlaxoSmithKline has launched a product information website for patients in the UK, becoming the second major pharma company to push …

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