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Indian government set to colour code generic medicines

March 4, 2019
Sales and Marketing India, Indian health, costs, generic medicines, pricing, sales

As part of an effort to promote low cost medicines, the Indian government has announced plans to colour code generic …

NICE is ‘setting prices too high’ for NHS

February 19, 2015
Sales and Marketing ABPI, NHS, NICE, QALY, costs, health, pharma

The cost threshold NICE uses when approving drugs is too high and is doing more harm than good, new research …

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