costs
Indian government set to colour code generic medicines
March 4, 2019Sales and Marketing India, Indian health, costs, generic medicines, pricing, sales
As part of an effort to promote low cost medicines, the Indian government has announced plans to colour code generic …
NICE is ‘setting prices too high’ for NHS
February 19, 2015Sales and Marketing ABPI, NHS, NICE, QALY, costs, health, pharma
The cost threshold NICE uses when approving drugs is too high and is doing more harm than good, new research …
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