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Showing 3 posts of 3 posts found.

Using the corporate brand in pharma

March 6, 2012
Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Chris Marks, MSI, brand, branding, brands

In many markets the corporate brand can add significant value and values to the portfolio of product brands and franchises. …

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Elephant sign picture

Optimising your brand – one bite at a time

December 15, 2011
Business Services, Medical Communications, Sales and Marketing Alex Blyth, MSI, brand, marketing

Brand managers invest a huge amount of time every year preparing brand plans – but often without really knowing what …

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New audiences, new marketing tools

May 6, 2010
Sales and Marketing brand, branding, marketing, marketing ideas

Pharmaceutical industry marketers have for many years focused on turning good products into great brands, developing strong core propositions which …

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The Gateway to Local Adoption Series

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