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Alex Blyth

Showing 3 posts of 3 posts found.

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Pharmaceutical marketers – put your head in the clouds

April 17, 2012
Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Alex Blyth, Cloud Computing, MSI, digital, iPod, ipad

The moment has arrived for the pharma industry to embrace online planning tools.The convergence of reliable and secure cloud-based computing, …

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Elephant sign picture

Optimising your brand – one bite at a time

December 15, 2011
Business Services, Medical Communications, Sales and Marketing Alex Blyth, MSI, brand, marketing

Brand managers invest a huge amount of time every year preparing brand plans – but often without really knowing what …

Feature

A new generation of analogues for valuing strategy

November 22, 2010
Sales and Marketing Alex Blyth, MSI, forecasting, marketing, marketing strategy

Anyone who is involved in the planning of pharma marketing campaigns will know that the Holy Grail is trying to …

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The Gateway to Local Adoption Series

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