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ABPI Code of Practice

Showing 15 posts of 16 posts found.

Sandoz falls foul of ABPI Code

March 7, 2012
Medical Communications, Sales and Marketing ABPI Code of Practice, Sandoz

Sandoz has been rapped over the knuckles for offering non-approved bags and bottles to patients.It was found to be offering …

News

Boehringer censured over Pradaxa marketing

September 23, 2011
Medical Communications ABPI Code of Practice, Boehringer

Boehringer Ingelheim has been heavily censured by the body which enforces the ABPI’s Code of Practice for the content of …

News

Roche cleared over rep conduct complaint

September 23, 2011
Sales and Marketing ABPI Code of Practice, Roche

Roche has been cleared by Code regulator the PMCPA of any wrongdoing after an NHS employee complained about the promotion …

News
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Digital Pharma: Bayer reprimanded over social media use

August 17, 2011
Medical Communications ABPI Code of Practice, Bayer, Digital Pharma blog, PMCPA

Bayer will be named in the medical press after being found guilty of the first social media breach of the …

News

Bayer contraceptive advert breaches Code of Practice

May 27, 2011
Medical Communications ABPI Code of Practice, Bayer, Multaq, Sanofi, Yasmin

Bayer Healthcare has been singled out for “particular censure” by the PMCPA, the body which regulates the ABPI Code of …

News
Bayer UK Twitter Levitra

Digital Pharma: Bayer UK’s Twitter slip-up

April 26, 2011
Medical Communications ABPI Code of Practice, Bayer, Digital Pharma blog, PMCPA, Twitter, medicial communications

There seems to be some confusion at Bayer UK over what communications can be sent over Twitter. The company is …

News
ABPI Code of Practice

Medical bodies back ABPI Code changes

March 4, 2011
Medical Communications ABPI, ABPI Code of Practice, Code of Practice, GMC, INFORCE, Nottingham, Royal College of Physicians, industry relations, trust

Leading medical organisations have signed a joint declaration backing the forthcoming changes to UK pharma’s self-regulatory Code of Practice. In …

News
ABPI Code of Practice

Cephalon in trouble over party spirit

February 11, 2011
Medical Communications ABPI, ABPI Code of Practice, Cephalon, PMCPA, industry reputation

Cephalon has been criticised by UK authorities for bankrolling “excessive” hospitality at a conference in Lisbon.The company was cited by …

News
ABPI

Novo rebuked after diabetes promotion breaches Code

December 16, 2010
Medical Communications ABPI, ABPI Code of Practice, Grunenthal, Napp Pharmaceuticals, Novo Nordisk, PMCPA, diabetes, diabetes drug marketing, lilly

Novo Nordisk been ‘named and shamed’ in health trade journal advertisements this week for breaching the ABPI Code of Practice. …

News

Daiichi-Sankyo cleared of rep misconduct

November 22, 2010
Medical Communications, Sales and Marketing ABPI, ABPI Code of Practice, Daiichi Sankyo, Daiichi-Sankyo, Olmetec, PMCPA, olmesartan, pharma sales representative

Daiichi-Sankyo has been cleared of any wrongdoing in relation to the ABPI Code after one of its representatives was accused …

News
2011 ABPI Code of Practice

New ABPI Code published

November 17, 2010
Medical Communications, Sales and Marketing 2011 ABPI Code, ABPI, ABPI Code of Practice, PMCPA, pharma marketing, pharma sales

The ABPI has published the 2011 version of its Code of Practice for UK pharmaceutical companies, with copies now available …

News
Bayer's Levitra

Bayer faces ABPI audit after “shocking” Levitra error

November 5, 2010
Medical Communications, Sales and Marketing ABPI, ABPI Code of Practice, Bayer, PMCPA

Bayer has been accused of a “shocking error of judgement” after promotional material for its erectile dysfunction brand Levitra (vardenafil) …

News
ABPI Code of Practice

UK pharma to declare doctor payments

November 4, 2010
Medical Communications, Sales and Marketing ABPI, ABPI Code of Practice, advisory boards, healthcare professionals, pharma industry standards

Pharma companies in the UK have agreed to restrict their promotional giveaways and to declare payments to doctors. Another common …

News

Rep’s shotgun request misfires

October 28, 2010
Sales and Marketing ABPI Code of Practice, PMCPCA, Sanofi-Aventis

Sanofi-Aventis has been found in breach of the ABPI Code over the conduct of one of its representatives in relation …

News
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Digital Pharma: Pfizer, Enbrel and UK Google Adwords

October 22, 2010
Medical Communications ABPI Code of Practice, Digital Pharma blog, Enbrel, Google Adwards, PMCPA, Pfizer, pharma SEO

Pfizer is using Google Adwords in the UK to promote an online eCongress for healthcare professionals interested in its arthritis …

News
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