Pharmafile Logo
Pharmafocus logo
Advanced Search

Sales and Marketing

Showing 15 posts of 11527 posts found.

Catch up with the digital doctors

December 17, 2008 Medical Communications, Sales and Marketing digi, doctors, technology

Few things more graphically illustrate the conservative nature of pharma marketers than the slow birth of e-detailing. Ten years ago, …
Feature

BMS to cut extra 10% from workforce

December 17, 2008 Sales and Marketing BMS

Bristol-Myers Squibb is to cut its global workforce by an extra 10% before 2010, in order to reduce costs and …
News

Declaring doctor payments

December 16, 2008 Research and Development, Sales and Marketing ABPI, EFPIA, Europe, UK, US, ethics, industry relations, payments

A number of pharmaceutical companies in the US have recently announced they will declare all the payments to healthcare professionals. …
Feature

The ABPI Code: more to come in 2009

December 15, 2008 Medical Communications, Sales and Marketing ABPI, code, marketing

Is UK pharma coping with the revised Code and what changes will 2009 bring?  
Feature

Preparing for the US generics boom

December 15, 2008 Sales and Marketing US, generics

One of Barack Obama's key goals as president is to reduce healthcare costs, particularly those related to prescription medications, by …
News

Brussels unveils pharma reforms

December 11, 2008 Sales and Marketing EU, reform

News

Sanofi appoints new finance head

December 11, 2008 Sales and Marketing Sanofi, restructure

Sanofi-Aventis' head of finance and legal affairs Jean-Claude Leroy is to leave the company as new chief executive Chris Viehbacher …
News

Ark’s groundbreaking gene therapy filed in Europe

December 9, 2008 Sales and Marketing Ark, Cerepro

Cerepro, Ark's gene-based therapy for the brain cancer malignant glioma, has been filed with the European medicines agency. The drug …
News

Cytotoxic therapies to feel sting of generics

December 8, 2008 Sales and Marketing generics

Cytotoxic therapy has been the cornerstone of cancer treatment for many years: indeed, despite a number of unpleasant side effects, …
News

SMC criticises PPRS prescribing incentives

December 5, 2008 Sales and Marketing NICE, par

The government move to incentivise doctors for the prescription of new innovative medicines has been criticised by the Scottish Medicines …
News

New Pegasys licence gives patients ‘second chance for a cure’

December 4, 2008 Sales and Marketing Roche, hepatitis

Hepatitis C patients who don't at first respond to treatment with Pegasys will now be able to receive the drug …
News

Patients use NICE to challenge doctors

December 4, 2008 Sales and Marketing NICE

Patients are increasingly holding doctors to account by bringing NICE guidance with them to consultations. Debate at NICE's annual conference …
News

Pharma could be top performer in recession, says AZ chief

December 4, 2008 Sales and Marketing AZ, hc

AstraZeneca's chief executive David Brennan says the pharmaceutical industry could be one of the top performing sectors during the global …
News

Industry hits back at Commission probe

December 4, 2008 Sales and Marketing Europe, reform

The pharmaceutical industry has hit back at what it says is an ill-informed attack on the sector by the European …
News

Boehringer to switch Flomax from POM to P

December 3, 2008 Sales and Marketing OTC

Boehringer Ingelheim's consumer arm has applied to make its urological disorder drug Flomax (tamsulosin) available in the UK from pharmacists …
News
The Gateway to Local Adoption Series

Latest content

Scots neonatal innovations target hearing loss and earlier care

August 28, 2026

FDA grants De Novo authorisation to light-filtering device for migraine

August 28, 2026

Southgate opens Innovation Lab for logistics and fulfilment development

August 27, 2026

Bioptimus partners with Cancer Research Horizons to expand AI cancer data set

August 27, 2026

Agentis Health Group acquires Clinical Pharmacist Solutions

August 26, 2026