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Showing 15 posts of 11524 posts found.

PMCPA cautions on the way new prices are promoted

January 7, 2009 Sales and Marketing par, reg

UK pharma companies have been warned not to mislead doctors about new lower prices of medicines. Code of Practice regulator …
News

The Pharmafocus Interview: Elmar Schnee

January 6, 2009 Sales and Marketing EU, Germany, IQWIG, Merck Serono, cost-effectiveness

Germany's Merck has the kind of business model that investors warm to during times of recession. The company is the …
Feature

NICE makes end-of-life drugs more available

January 6, 2009 Sales and Marketing NICE, par

High-cost drugs that extend the lives of terminally ill patients will be more readily approved for NHS use, thanks to …
News

GSK halts political funding

January 5, 2009 Sales and Marketing GSK, ethics

GlaxoSmithKline will no longer make corporate political donations in a bid to make its dealings with governments more transparent and …
News

Reforms launched with call for action on European competitiveness

January 2, 2009 Sales and Marketing EU, hc, reform

News

Abraxis Biosciences launches Abraxane in Europe

January 2, 2009 Sales and Marketing Abraxis, Cancer, EU

US biotech company Abraxis BioScience has launched its innovative breast cancer treatment Abraxane in Europe. The drug is a variant …
News

BMS denies further 10% staff cut

January 2, 2009 Sales and Marketing BMS, restructure

Bristol Myers Squibb has denied claims it is making a further 10% reduction to its work force, and said any …
News

NHS 2008: Rejuvenating the 60 year-old service

December 31, 2008 Sales and Marketing NHS, collaborations, healthcare, industry relations, pharma

  A review of the NHS in 2008 NHS-pharma collaborations come of ageIn January, new guidelines were agreed to help NHS …
Feature

2008: A year in the life of UK pharma

December 31, 2008 Research and Development, Sales and Marketing 2008, YIR, patients, pharma, review, social networking, year in review

  Patient power proves decisive in battle for accessSocial networking helped a new breed of informed patient advocates win the …
Feature

Amgen could be Pfizer takeover target

December 18, 2008 Sales and Marketing Amgen, MA, Pfizer

Pfizer could be preparing itself to buy Amgen to maintain its lead in the sector, according to a leading analyst. …
News

Bayer calls for R&D tax breaks in Germany

December 17, 2008 Sales and Marketing Germany

Bayer has called for more tax breaks to support research and development in Germany.The company has urged the German government …
News

Pfizer cuts 700 jobs in France

December 17, 2008 Sales and Marketing France, Jobs, restructure

 Pfizer is to cut its workforce in France by axeing 700 jobs in order to reduce costs and counteract patent …
News

Catch up with the digital doctors

December 17, 2008 Medical Communications, Sales and Marketing digi, doctors, technology

Few things more graphically illustrate the conservative nature of pharma marketers than the slow birth of e-detailing. Ten years ago, …
Feature

BMS to cut extra 10% from workforce

December 17, 2008 Sales and Marketing BMS

Bristol-Myers Squibb is to cut its global workforce by an extra 10% before 2010, in order to reduce costs and …
News

Declaring doctor payments

December 16, 2008 Research and Development, Sales and Marketing ABPI, EFPIA, Europe, UK, US, ethics, industry relations, payments

A number of pharmaceutical companies in the US have recently announced they will declare all the payments to healthcare professionals. …
Feature
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