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Sales and Marketing

Showing 15 posts of 11524 posts found.

European Court supports ABPI’s prescribing incentives fight

February 16, 2010 Sales and Marketing ABPI, prescribing incentives

The ABPI has come out on top in the opening salvo of its unprecedented European legal challenge against prescribing incentive …
News

Sights set on target setting?

February 16, 2010 Sales and Marketing forecasts, sales

Research funded by the Chartered Institue of Management Accountants (CIMA) has helped Cranfield School of Management unveil a new framework …
Feature
GSKAdrian

GSK appoints Adrian Hodges

February 16, 2010 Sales and Marketing GlaxoSmithKline, appointment, industry reputation, sales and marketing

GlaxoSmithKline has appointed Adrian Hodges to head up corporate responsibility and community partnerships. He moves to the pharma company after …
Appointment
Victoza pack

Novo to challenge NICE Victoza guidance

February 15, 2010 Sales and Marketing NICE, Novo Nordisk, Victoza

NICE has given a partial green light to Novo Nordisk’s type II diabetes treatment Victoza, backing its use as part …
News

Sanofi expands cancer care campaign

February 15, 2010 Sales and Marketing Sanofi-Aventis, charity

Sanofi-Aventis has expanded its My Child Matters programme, adding another seven new projects for improving cancer care for children in …
News

Amarin appoints Jan van Heek

February 15, 2010 Research and Development, Sales and Marketing Amarin, appointment, research and development, sales and marketing

Jan van Heek has joined Amarin’s board of directors of as a non-executive director and will also take on the role …
Appointment
Sleep disorder treatment Provigil

Cephalon posts strong figures

February 12, 2010 Sales and Marketing 2009 financials, Cephalon

US–based specialty pharma company Cephalon, best known for its sleep disorder treatment Provigil, has posted an 11% increase in sales …
News

Ulcerative colitis market set to double by 2018

February 12, 2010 Sales and Marketing Humira, Simponi, TNF, ulcerative colitis

The market for ulcerative colitis drugs is set to double over the ten years to 2018 when it will hit …
News

Deloitte boosts Life Sciences & Health Care practice

February 12, 2010 Sales and Marketing Deloitte, appointment, sales and marketing

Business advisory firm Deloitte has made three senior appointments to its UK Life Sciences & Health Care practice. Julian Remnant …
Appointment

Soft skills for the commercial manager

February 11, 2010 Business Services, Sales and Marketing MSI, leadership, sales force effectiveness, sales representatives, skills

The healthcare industry is changing. In pharma, the new rising commercial leaders, business unit heads, marketing managers, have both business …
Feature

Brennan rejects generics diversification model

February 11, 2010 Sales and Marketing AstraZeneca, biosimilars, em, generics, industry

AstraZeneca’s chief executive David Brennan has rejected the strategy of diversification into generics and biosimilars being pursued by many of …
News

NICE warns industry on cost-effectiveness

February 9, 2010 Sales and Marketing BMS, Janssen, NICE, Novartis, hta

NICE has turned down three drugs on cost grounds and has urged the pharma industry to do more to help …
News

PharmaIntel appoints Jacqui Batchelor

February 8, 2010 Business Services, Sales and Marketing PharmaIntel, appointment, sales and marketing

PharmaIntel, the commercial excellence consultancy founded by Gary Killington in 2008, has appointed two new team members to manage the delivery …
Appointment

Pfizer launches e-payment scheme for emerging markets

February 8, 2010 Sales and Marketing Pfizer, discount, em, emerging markets

Pfizer is reaching further into emerging markets with the launch of an e-payment scheme that offers patients deep discounts on …
News

Roche expands Herceptin franchise

February 8, 2010 Sales and Marketing Herceptin, Roche, gastric cancer, stomach cancer

Roche’s blockbuster breast cancer treatment Herceptin has been launched in the UK as a treatment for stomach cancer. It is …
News
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