Sales and Marketing

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Gilenia cuts relapse rates in MS patients

April 14, 2010 Sales and Marketing Gilena, MS, Novartis

Novartis’ new oral multiple sclerosis treatment Gilenia has been shown to reduce relapse rates significantly in new trial data.Data presented …
IndiaFlagWeb

Indian pharma market ‘impossible to ignore’

April 13, 2010 Sales and Marketing India, em

A new report by consultancy firm PricewaterhouseCoopers says that India will become one of the top ten sales markets by …

GSK agrees generic deal on Malarone

April 13, 2010 Sales and Marketing GSK, depression, generics

Generic versions of two GlaxoSmithKline products have received the green light for launch in the US. Mylan has been given …
David Cameron

Conservatives can manage us best, says NHS staff survey

April 12, 2010 Sales and Marketing NHS, election

A new opinion poll suggest frontline NHS clinicians believe the Conservatives are best placed to manage the health service. Market …

NICE responds to Daily Mail cancer drug claims

April 12, 2010 Sales and Marketing NICE, Sutent, election, off label

NICE has responded to a Daily Mail article on access to cancer drugs, in order to clear up claims of …

Making the matrix work

April 12, 2010 Sales and Marketing sales force, sales force effectiveness

The idea of the ‘Matrix Organisation’ has caught on in recent years, but what is it exactly, and what are …
QuintilesPhilKrzyzek

AZ’s Phil Krzyzek moves to Quintiles

April 12, 2010 Sales and Marketing Quintiles, appointment, sales and marketing

Phil Krzyzek has joined Quintiles as UK business development director for its Commercial business. Phil was most recently a marketing …

AstraZeneca dodges another Seroquel lawsuit

April 8, 2010 Sales and Marketing AZ, Seroquel, US

AstraZeneca has defeated another US lawsuit seeking compensation for diabetes side-effects allegedly caused by its drug Seroquel. A US Federal …
GSK pandemrix

UK recoups cost from unused H1N1 vaccine

April 7, 2010 Sales and Marketing GSK, NHS, h1n1

The UK government has agreed a deal with GlaxoSmithKine on surplus supplies of its H1N1 vaccine Pandemrix. The Department of …

Solvay reprimanded for cheques to GPs

April 7, 2010 Sales and Marketing Code of Practice, PMCPA, Solvay

Three UK pharma companies have been ‘named and shamed’ for serious breaches of the ABPI’s Code of Practice. Solvay, Pfizer …

GSK and Crucell to develop malaria vaccine

April 7, 2010 Sales and Marketing Crucell, GSK, malaria

GlaxoSmithKline Biologicals and Dutch vaccines company Crucell are to develop a ‘second generation’ malaria vaccine candidate. Malaria causes 900,000 deaths …

New consultancy Strategic North launched

April 7, 2010 Medical Communications, Sales and Marketing Consultancy, coleiro, marketing, marketing ideas, strategy

A new healthcare industry marketing consultancy based in the North West of England has been launched. Strategic North is a …
Cameron talks to cancer patient

Conservative claims on cancer drugs disputed

April 6, 2010 Sales and Marketing NHS, NICE, election

A think tank has disputed Conservative claims that funds can be diverted to pay for greater access to new cancer …

Warner Chilcott gets Actonel lift

April 6, 2010 Sales and Marketing Sanofi, Warner Chilcott, actonel, osteoporosis

Warner Chilcott has assumed all commercial responsibility for its osteoporosis drug Actonel in the US. Sanofi-Aventis has agreed to pass …
Pfizer payments

Pfizer first to disclose trial payments

April 1, 2010 Research and Development, Sales and Marketing Pfizer, industry reputation, payments

Pfizer has disclosed in full the payments it has made to US doctors to conduct clinical trials and to promote …
The Gateway to Local Adoption Series

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