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Sales and Marketing

Showing 15 posts of 11524 posts found.

Mind the gap

October 20, 2003 Sales and Marketing NHS, healthcare, industry relations

There is a disconnection between what primary care organisation influencers want from a relationship with the pharma industry, and what …
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Bringing new drugs to market…at last!

October 20, 2003 Sales and Marketing product launch

In 1987 the average cost of development for new pharmaceutical products was $231 million, and it took between 10 and …
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On laws and rules of thumb

October 16, 2003 Sales and Marketing digi pharma

This column takes a healthily sceptical (you might say cynical) view of technological innovations, and tends to the view that …
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The Stone Age salesforce

October 15, 2003 Sales and Marketing sales force

Here are a few thoughts on why your sales and marketing team will only respond so far to the training …
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Are your sales teams dedicated?

October 15, 2003 Sales and Marketing CSO, contract sales, contract sales organisation, dedicated, syndicated

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The management of schizophrenia

October 14, 2003 Sales and Marketing NICE, clinical guidelines, healthcare, schizophrenia

The publication of NICE's clinical guidelines on the management of schizophrenia in December marks a significant milestone – the first …
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Out with the field force

October 14, 2003 Sales and Marketing CRM, customer relationship management

It was with great delight that I accepted the Pharmafocus offer to spend a day on the road with Senior …
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Sales technology – inside out, or outside in?

October 14, 2003 Sales and Marketing CRM, SFA, customer relationship managmeent, salesforce automation

What does that mean? Well, think about it: CRM systems, which are meant to give the business, and in particular, …
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User profiling – do you really know your users?

October 14, 2003 Sales and Marketing digi pharma

How well do you know your website users? Have you done any research to identify the key characteristics, interests and …
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Kicking the habit on prescription

October 14, 2003 Sales and Marketing NHS, smoking cessation

NRT products have played a leading role in making the UK's smoking cessation services that rare thing – a genuine …
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Usability: mumbo jumbo or magic bullet?

October 9, 2003 Sales and Marketing digi pharma

Usability is, broadly, a measure of the time it takes to find and enter a website, and do something useful …
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Cancer generics – a booming market

October 9, 2003 Sales and Marketing Cancer, blockbuster, generics

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Parallel trade: is pharma fighting a losing battle?

October 8, 2003 Sales and Marketing ABPI, EU, UK, parallel trade

Parallel trade has become the bete noire of the European pharmaceutical industry, a terrible beast it can only hold at …
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Viagra in shape despite close shave

October 8, 2003 Sales and Marketing EU, patents, viagra

The success this year of Remington Consumer Products in the European Court of Justice (ECJ) in a long running dispute …
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Is pharma forever in the box?

October 8, 2003 Sales and Marketing marketing ideas

Most people would agree that in business we need new and compelling ideas. But it always intrigues me that so …
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