Sales and Marketing

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Latest news from Datamonitor

July 21, 2008 Sales and Marketing

Immunisation against S. aureus has potential in selected target groups Staphylococcus aureus bacteria have become a key concern in both …

Novartis shows strong Q2 growth

July 17, 2008 Sales and Marketing

Novartis has surpassed estimates for its second quarter performance, boosted by higher than expected sales of its flagship cardiovascular and …

US pharma marketing Code updated

July 17, 2008 Medical Communications, Sales and Marketing

Dining out, staff training and medical education are among the major issues under the microscope in the US industry association …

GSK signs $1.5 billion insomnia collaboration

July 16, 2008 Sales and Marketing Actelion, GSK, insomnia

 GlaxoSmithKline has joined forces with Swiss biopharmaceutical company Actelion to bring a new insomnia treatment to market.The deal could be …

The PPRS: A Happy Compromise

July 16, 2008 Sales and Marketing

After more than a year of uncertainty and months of tense negotiation, the ABPI looks to have secured a very …

PPRS reaction

July 16, 2008 Research and Development, Sales and Marketing biotech

Aisling Burnand, chief executive of the biotech representative body the BIA welcomed the deal, saying she was pleased the "months …

Relief as pharma industry secures ‘pro-innovation’ UK pricing deal

July 16, 2008 Sales and Marketing ABPI, par

Agreement has been reached on a new UK medicines pricing deal which safeguards the industry's ability to set its own …

Roche suspended from ABPI

July 15, 2008 Sales and Marketing

Roche has been suspended from the ABPI for at least six months after being found guilty of bringing discredit on …

Marketing effectiveness: cloudy thinking won’t cut it

July 15, 2008 Sales and Marketing effectiveness, marketing

Over recent years the pharmaceutical industry has been unable to escape the mantra of return on investment (ROI). Investment in …

The World According To ..

July 14, 2008 Medical Communications, Sales and Marketing advertising, communications

What, in your opinion, is the current state of marketing in pharma? What a question. How do you measure the …

Latest news from Datamonitor

July 14, 2008 Sales and Marketing

Regulatory warning for anti-epileptic drugs presents greatest threat to non-epilepsy indicationsThe FDA is close to adding a black box warning …

New customers in the new NHS

July 10, 2008 Sales and Marketing NHS, industry relations, marketing

No-one in pharmaceuticals or the NHS needs to be told their world is changing dramatically. The proof is all around, …

Doctors back review of NHS ‘co-payment’

July 10, 2008 Sales and Marketing

UK doctors have voted in favour of allowing patients to pay privately for treatments unavailable on the NHS, but continuing …
The Gateway to Local Adoption Series

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