Sales and Marketing

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Boehringer Ingelheim takes the lead on Twitter

April 8, 2009 Medical Communications, Sales and Marketing Boehringer, Twitter, new media, social networking

The explosion in the popularity of Twitter is the latest buzz in online social networking, but most pharma companies are …

2-in-1: Merck and Schering-Plough

April 8, 2009 Research and Development, Sales and Marketing Merck, Schering-Plough, merger, pharma

The Merck and Schering-Plough merger creates a new industry giant to challenge Pfizer in terms of its scale and annual …

Wyeth execs to lead on biotech in new Pfizer

April 8, 2009 Sales and Marketing MA, Pfizer

Pfizer has unveiled the new structure of the merged company created by its proposed acquisition of Wyeth. It plans to …

MEP animal testing vote angers welfare groups

April 7, 2009 Research and Development, Sales and Marketing Animal testing, Europe, preclinical

The European Parliament's Agriculture and Rural Development Committee has been accused of watering down proposals drawn up by the European …

Pfizer halts Sutent head-to-head trial

April 6, 2009 Research and Development, Sales and Marketing Cancer, Pfizer, Sutent

Pfizer has halted a late-stage breast cancer trial between Sutent and Roche's Xeloda, after the study failed to show significant …

US prescription growth stalls in 2008

April 3, 2009 Sales and Marketing US

US prescription sales growth was just 1.3% in 2008, well down on the typical 5%-plus in recent years, according to …

Telehealth awareness reaches tipping point

April 2, 2009 Research and Development, Sales and Marketing digi, healthcare

Analysts Datamonitor believe that telehealth has reached the tipping point in terms of awareness, with IBM following Intel's entrance into …

Roche lines up manufacturing and R&D reshuffle

April 1, 2009 Sales and Marketing Genentech, Roche

Genentech's decision to succumb to Roche's $48.8 billion merger bid has signalled a revamp of manufacturing, R&D and other divisions …

Cervical cancer awareness is Jade’s legacy

March 31, 2009 Sales and Marketing NHS, vaccines

Jade Goody has left a legacy of hugely increased awareness of cervical cancer in the UK, following her death from …

GSK pledges further trial transparency

March 26, 2009 Research and Development, Sales and Marketing GSK

GlaxoSmithKline is to make its clinical trials more transparent through a series of moves it believes will facilitate clinical research. …

GSK linked to Allergan takeover

March 26, 2009 Sales and Marketing Allergan, GSK

GlaxoSmithKline may be considering a bid to buy Allergan, the company behind 'cosmaceutical' products such as Botox. Analysts have seized …

Survey adds pressure for re-think on bowel cancer drugs

March 24, 2009 Medical Communications, Sales and Marketing Cancer

A new survey by Beating Bowel Cancer has highlighted the problems facing patients with the condition in getting the best …

Biosimilars: time for an approval pathway in the US

March 23, 2009 Research and Development, Sales and Marketing US, generics

Congress has received another bill seeking to establish a biosimilars approval pathway in the US. HR 1427 represents the latest …
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