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Sales and Marketing

Showing 15 posts of 11526 posts found.

Helping brands see round corners

August 20, 2007 Sales and Marketing market research, marketing, sales, survey

Helping brand teams cope with climate changeThis year marked the 50th Anniversary of the Market Research Society. At the MRS …
Feature

10 steps to a more effective e-detail

August 20, 2007 Medical Communications, Sales and Marketing creativity, e-detailing, marketing

With so many pharma companies still to take up e-detailing, experience of moving along the learning curve is proving to …
Feature

News roundup from Datamonitor

August 17, 2007 Research and Development, Sales and Marketing

Cel-Sci secures manufacturing facility for Multikine cancer drugCel-Sci has entered into an agreement with a biomedical real estate group under …
News

Two companies to supply UK with pandemic flu vaccines

August 16, 2007 Sales and Marketing

Baxter and GSK have been awarded contracts by the UK government to supply vaccines in the event of a flu …
News

US direct-to-consumer advertising attacked

August 16, 2007 Sales and Marketing

Direct-to-consumer advertising by the US pharmaceutical industry has come under attack again, with the latest research showing that promotion of …
News

Is it R.I.P. for the PPRS?

August 15, 2007 Sales and Marketing ABPI, par

News

News from Datamonitor

August 13, 2007 Research and Development, Sales and Marketing

Alnylam lands $38.6 million federal government contractAlnylam Pharmaceuticals has been awarded a $38.6 million contract over 33 months from the …
News

The NHS and pharma: Let’s work together

August 13, 2007 Research and Development, Sales and Marketing NHS, healthcare, industry relations, joint working, pharma

In the last 10 years, pharma’s relationship with the NHS has undergone a transformation. For one thing, it’s difficult now …
Feature

NICE claims victory in Alzheimer’s court case

August 10, 2007 Sales and Marketing Alzheimer's

NICE will have to issue new guidance on Alzheimer's drugs, but claims the ruling in the judicial review vindicates its …
News

NICE to re-think blindness drugs decision

August 9, 2007 Sales and Marketing AMD, Lucentis, Macugen, NICE

NICE will delay issuing final guidance on two blindness drugs after an unprecedented patient outcry over its decision to block …
News

FDA approves Pfizer’s first-in-class HIV drug

August 8, 2007 Sales and Marketing HIV

Pfizer has won US approval for Selzentry, making it the first new class of oral HIV medicines to reach the …
News

Indian court dismisses Novartis patent claim

August 8, 2007 Sales and Marketing India, Novartis

Novartis has failed in its challenge to India's intellectual property laws as part of its attempt to secure a patent …
News

Bayer buoyed by Schering integration

August 8, 2007 Sales and Marketing

Bayer more than doubled its second quarter pharma sales, which rose to €2.6 billion on the back of the group's …
News

Close encounters with the NHS

August 6, 2007 Research and Development, Sales and Marketing NHS, healthcare, industry relations, pharma

Most marketers in the pharma industry understand the need to get alongside and talk to key people in the NHS …
Feature

News roundup from Datamonitor

August 3, 2007 Sales and Marketing

Astion's lupus drug to receive orphan statusEuropean health authorities have recommended that Copenhagen-based Astion Pharma's cutaneous lupus erythematosus candidate be …
News
The Gateway to Local Adoption Series

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