Medical Communications

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Can Apple sweeten the taste of the Tablet?

May 12, 2010 Medical Communications Apple, Digital Pharma Guide, ipad

The year is 1992. The Conservative Party, lead by John Major is re-elected. The Maastricht Treaty is signed, founding the …
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Share your brand: go video, go social

May 12, 2010 Medical Communications Digital Pharma Guide

It’s been a long time coming but finally justice is being done. Thanks to broadband, social media sites and video …
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Developments in digital media

May 12, 2010 Medical Communications Digital Pharma Guide, digital pharma

It seems everyone’s head these days is filled with Facebook, MySpace or Twitter, iPhone apps or the recently launched iPad, …
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Pharma’s Digital Revolution – The Story So Far

May 12, 2010 Medical Communications Digital Pharma Guide, FDA, Twitter, blog, community, digital pharma, ipad, social networking

The internet and digital communication are transforming all aspects of pharma’s work. From social media to drug discovery, here are …
Medicom-starters

Four new hires at Euro RSCG Life Medicom

May 12, 2010 Medical Communications appointment, medical communications, medicom

Euro RSCG Life Medicom has four new starters to handle new international and domestic business. They are Antonia Ford (pictured left), …

Calls for changes to trial publication process

May 11, 2010 Medical Communications, Research and Development industry relations, industry reputation, publication

Clinical trial publishing has not kept pace with changes in the way pharma carries out its research, according to a …
CML Alliance

Digital Pharma: Novartis rebuked for “false and misleading” websites

May 7, 2010 Medical Communications disease awareness campaigns

The FDA has issued Novartis with a stern warning over two websites it sponsors, saying it considers gistalliance.com and cmlalliance.com …
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Digital Pharma: Online medical information influences treatment

May 5, 2010 Medical Communications, Sales and Marketing Datapharm, digital patients, patient information

More than half of health searches in the UK result in treatment or management changes, according to new research by …

Virgo expands med ed team

May 5, 2010 Medical Communications Virgo, appointment, medical communications

Virgo Health has expanded its medical education offering, appointing Katherine Mantell and Adam Pittard. Katherine joins the agency as editorial …
Enlacamacomonunca.com

Digital Pharma: Bayer expands InBed ED campaign

April 30, 2010 Medical Communications Bayer Schering Pharma, digital pharma, disease awareness campaigns, erectile dysfunction

Bayer Schering Pharma has launched a Spanish version of its InBed erectile dysfunction disease awareness campaign. Under the tagline ‘en la …

CME Spotlight: De-coding the letter of the law

April 29, 2010 Medical Communications CME, CME Spotlight

Legal systems can raise interesting philosophical points sometimes.At the time of writing, the UK is in the throws of a …

Doctors.net.uk reports record year for online interaction with doctors

April 29, 2010 Medical Communications CME, doctors.net, social networking

Online doctors’ community Doctors.net.uk says it saw record levels of doctor engagement in 2009, with 25 million unique web sessions during …
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Digital Pharma: UK election check-up

April 26, 2010 Medical Communications NHS, digi game, election, general election

A new lighthearted game from The Kings Fund aims to educate players on the three main political parties’ health and …
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Digital marketing – can we talk?

April 22, 2010 Medical Communications digital pharma, social media

The internet and online developments such as YouTube, Twitter, Wikipedia and Facebook have already revolutionised how we communicate, and with …

Lane Earl Cox wins allergy blood test account

April 16, 2010 Medical Communications LEC, Phadia, allergy

Healthcare advertising agency Lane Earl & Cox has won the account to promote an allergy blood test product from diagnostics …
The Gateway to Local Adoption Series

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