Medical Communications

Showing 15 posts of 6402 posts found.

Are patients about to take charge?

December 18, 2006 Medical Communications, Sales and Marketing NHS, healthcare, information, patients

While debate rages about many aspects of the pharmaceutical industry, one thing is agreed: our world is becoming ever-more patient-centred. …

PAN Advertising sold to marketing services group Creston

December 5, 2006 Medical Communications

One of the UK's last independent healthcare advertising agencies, PAN Advertising, has been sold to marketing services group Creston.Set up …

Merck to diversify its DTC marketing

November 29, 2006 Medical Communications

Merck is to spend less money on consumer television advertising in the future and increase its use of targeted media,such …

Sanofi-Aventis to expand diabetes and thrombosis work with Euro RSCG

November 17, 2006 Medical Communications

Sanofi-Aventis has retained the agency Euro RSCG Life to promote two of its major brands around the world, insulin analogue …

Roche sponsor early breast cancer leaflet

November 10, 2006 Medical Communications

Roche is backing a new leaflet designed to help patients with newly diagnosed early breast cancer make sense of the …

First class relationships

November 6, 2006 Medical Communications, Sales and Marketing industry relations, key opinion leaders, pharma

Pharma goes 'no frillls'Provocative headlines drawing attention to inappropriate behaviour and misconduct in the medical and pharmaceutical professions have been …

Takeda retains The Remedy for European events

October 6, 2006 Medical Communications

Takeda Europe has re-appointed marketing firm The Remedy to run its pan-European and international meetings for 2007.The Remedy, which is …

Transparently beneficial?

October 2, 2006 Medical Communications, Sales and Marketing industry relations, key opinion leaders, pharma

The pharma industry is under greater pressure than ever before to adopt an acceptable and ethical way of doing business, …

Integrated Huntsworth Health moves into top tier

September 22, 2006 Medical Communications

Healthcare communications group Huntsworth has merged its advertising, medical education and PR agencies into a single, fully integrated company, to …

A fresh look at advertising

September 11, 2006 Medical Communications advertising

Mary Poppins knew only too well that a spoonful of sugar makes the medicine go down. But in these sugar-free …

Public affairs agency Advocate launched

September 7, 2006 Medical Communications

A former Labour Party press officer has launched the first independent public affairs agency dedicated exclusively to healthcare.Camden-based Advocate's managing …

Pfizer switches agencies in time for Sutent’s UK launch

August 18, 2006 Medical Communications Reynolds-Mackenzie, Sutent

 Pfizer has enlisted PR agency Reynolds-Mackenzie to support the UK launch and subsequent development of its potential blockbuster kidney cancer …

New organisation to advise on patients’ medicines leaflet

July 28, 2006 Medical Communications

A new organisation has been set up to give the medicines regulatory agency independent advice on how to improve patient …

Aurora to raise European allergy awareness for UCB Pharma

July 26, 2006 Medical Communications

Healthcare communications agency Aurora has won a pan-European account to promote UCB Pharma's non-sedating prescription antihistamine Xyzal.The agency, based in …

Anti-smoking ad lights up Best of Health awards

July 7, 2006 Medical Communications Best of Health, advertising, awards, events

Clear Marketing Communications has taken the top prize at the 2006 Best of Health Awards with a striking advert highlighting …
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