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Medical Communications

Showing 15 posts of 6412 posts found.

Shire to raise Alzheimer’s awareness

March 21, 2007 Medical Communications

Shire Pharmaceuticals has appointed PR and med ed firm hsdcommunications to help raise awareness of its Alzheimer's treatment Reminyl.The specialty …
News

E-marketing has arrived…but not everyone has noticed

March 19, 2007 Medical Communications, Sales and Marketing e-marketing, marketing, new media

Feature

Pharmafocus Europe

March 12, 2007 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Europe, Pharmafocus

Pharmafocus Europe is a new publication set to become an indispensable business tool for pharmaceutical industry executives with an interest …
Feature

Huntsworth makes US acquisition

March 9, 2007 Medical Communications

Communications group Huntsworth Health has acquired US agency Dorland Global Corporation, extending its reach into the world's largest pharmaceutical market.Dorland …
News

Trading Places

March 9, 2007 Business Services, Medical Communications, Sales and Marketing AstraZeneca, Athena, public relations, recruitment

Athena Medical PR and AstraZeneca UK have joined forces to undertake a ground-breaking secondment initiative to help build broader expertise …
Feature

PR: messages from the frontline

March 5, 2007 Medical Communications, Sales and Marketing public relations, strategy

Media rationalisation & technology"Here is the news but not as we know it! The media landscape is constantly evolving as …
Feature

Helping UK pharma communicate

February 28, 2007 Medical Communications, Sales and Marketing HCA, assocation, public relations

The Healthcare Communications Association (HCA), which aims to promote excellence and best practice within pharmaceutical industry communications, has reached its …
Feature

Adventis expands into med ed with LeapFrog acquisition

February 8, 2007 Medical Communications

Marketing communications group Adventis has acquired med ed agency LeapFrog Medical for more than £2 million to form one of …
News

Packer Forbes scoops GSK Tycerb account

January 26, 2007 Medical Communications GSK, Packer Forbest

London-based agency Packer Forbes Communications has won its first breast cancer account, to promote GlaxoSmithKline's potential blockbuster, Tycerb.The agency beat …
News

Merck Serono picks Huntsworth for infertility work

January 26, 2007 Medical Communications Huntsworth

Newly merged biopharmaceutical company Merck Serono has awarded Huntsworth Health the UK account for one of biggest selling drugs.The agency …
News

Are patients about to take charge?

December 18, 2006 Medical Communications, Sales and Marketing NHS, healthcare, information, patients

While debate rages about many aspects of the pharmaceutical industry, one thing is agreed: our world is becoming ever-more patient-centred. …
Feature

PAN Advertising sold to marketing services group Creston

December 5, 2006 Medical Communications

One of the UK's last independent healthcare advertising agencies, PAN Advertising, has been sold to marketing services group Creston.Set up …
News

Merck to diversify its DTC marketing

November 29, 2006 Medical Communications

Merck is to spend less money on consumer television advertising in the future and increase its use of targeted media,such …
News

Sanofi-Aventis to expand diabetes and thrombosis work with Euro RSCG

November 17, 2006 Medical Communications

Sanofi-Aventis has retained the agency Euro RSCG Life to promote two of its major brands around the world, insulin analogue …
News

Roche sponsor early breast cancer leaflet

November 10, 2006 Medical Communications

Roche is backing a new leaflet designed to help patients with newly diagnosed early breast cancer make sense of the …
News
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