Medical Communications

Showing 15 posts of 6408 posts found.

HCA launches media relations best practice guide

June 5, 2007 Medical Communications

The Healthcare Communications Association has unveiled a new guide to working with the media, the first in a series of …

Clew to promote Novartis’ Aclasta

May 31, 2007 Medical Communications

Novartis has appointed Clew Communications to run a pre-launch and launch PR campaign for its new osteoporosis drug.Aclasta (zoledronic acid) …

The Changing Face of Medical Education

May 23, 2007 Medical Communications, Sales and Marketing medical education

Is Medical Education the new PR?Phil Sheldon, Managing Director, Resolute Communications:Clients are increasingly waking up to the fact that medical …

Edelman scoops European Viagra account

May 23, 2007 Medical Communications

Pfizer has appointed PR agency Edelman to raise the European profile of its blockbuster erectile dysfunction treatment, Viagra.The company has …

Med Ed comes of age

May 17, 2007 Medical Communications, Sales and Marketing medical education

Even a casual observer will have noticed the large contribution pharma makes to postgraduate medical education, both in the UK …

Roche selects Ketchum for pandemic work

May 17, 2007 Medical Communications

PR agency Ketchum has scooped a global account for Tamiflu as Roche begins further research into its use against bird …

Leapfrog leads Adventis’ online drive

May 10, 2007 Medical Communications digi

Leapfrog has expanded its multimedia division as part of an investment drive into cutting-edge technologies by its parent company, marketing …

The End of the Junket?

May 10, 2007 Medical Communications, Sales and Marketing ethics

Once considered a perk of the job by some doctors, trips to glamorous locations paid for by pharma companies are …

Athena wins two Pfizer accounts

April 18, 2007 Medical Communications

Athena Medical PR has been appointed by Pfizer UK to run its PR campaigns for two of its anti-infective products: …

Resolute to open New York office

April 12, 2007 Medical Communications Resolute

London-based healthcare consultancy Resolute is to break into the all-important US market by opening an office in New York.Resolute was …

You have 6 new messages

March 26, 2007 Medical Communications, Sales and Marketing e-marketing, marketing, marketing mix, new media

What are the biggest challenges in 2007 for e-marketing?Overexposure of e-detailing gave a poor response in many cases in 2006 …

Shire to raise Alzheimer’s awareness

March 21, 2007 Medical Communications

Shire Pharmaceuticals has appointed PR and med ed firm hsdcommunications to help raise awareness of its Alzheimer's treatment Reminyl.The specialty …

Pharmafocus Europe

March 12, 2007 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Europe, Pharmafocus

Pharmafocus Europe is a new publication set to become an indispensable business tool for pharmaceutical industry executives with an interest …

Huntsworth makes US acquisition

March 9, 2007 Medical Communications

Communications group Huntsworth Health has acquired US agency Dorland Global Corporation, extending its reach into the world's largest pharmaceutical market.Dorland …
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