Medical Communications

Showing 15 posts of 6402 posts found.

Leapfrog leads Adventis’ online drive

May 10, 2007 Medical Communications digi

Leapfrog has expanded its multimedia division as part of an investment drive into cutting-edge technologies by its parent company, marketing …

The End of the Junket?

May 10, 2007 Medical Communications, Sales and Marketing ethics

Once considered a perk of the job by some doctors, trips to glamorous locations paid for by pharma companies are …

Athena wins two Pfizer accounts

April 18, 2007 Medical Communications

Athena Medical PR has been appointed by Pfizer UK to run its PR campaigns for two of its anti-infective products: …

Resolute to open New York office

April 12, 2007 Medical Communications Resolute

London-based healthcare consultancy Resolute is to break into the all-important US market by opening an office in New York.Resolute was …

You have 6 new messages

March 26, 2007 Medical Communications, Sales and Marketing e-marketing, marketing, marketing mix, new media

What are the biggest challenges in 2007 for e-marketing?Overexposure of e-detailing gave a poor response in many cases in 2006 …

Shire to raise Alzheimer’s awareness

March 21, 2007 Medical Communications

Shire Pharmaceuticals has appointed PR and med ed firm hsdcommunications to help raise awareness of its Alzheimer's treatment Reminyl.The specialty …

Pharmafocus Europe

March 12, 2007 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Europe, Pharmafocus

Pharmafocus Europe is a new publication set to become an indispensable business tool for pharmaceutical industry executives with an interest …

Huntsworth makes US acquisition

March 9, 2007 Medical Communications

Communications group Huntsworth Health has acquired US agency Dorland Global Corporation, extending its reach into the world's largest pharmaceutical market.Dorland …

Trading Places

March 9, 2007 Business Services, Medical Communications, Sales and Marketing AstraZeneca, Athena, public relations, recruitment

Athena Medical PR and AstraZeneca UK have joined forces to undertake a ground-breaking secondment initiative to help build broader expertise …

PR: messages from the frontline

March 5, 2007 Medical Communications, Sales and Marketing public relations, strategy

Media rationalisation & technology"Here is the news but not as we know it! The media landscape is constantly evolving as …

Helping UK pharma communicate

February 28, 2007 Medical Communications, Sales and Marketing HCA, assocation, public relations

The Healthcare Communications Association (HCA), which aims to promote excellence and best practice within pharmaceutical industry communications, has reached its …

Adventis expands into med ed with LeapFrog acquisition

February 8, 2007 Medical Communications

Marketing communications group Adventis has acquired med ed agency LeapFrog Medical for more than £2 million to form one of …

Packer Forbes scoops GSK Tycerb account

January 26, 2007 Medical Communications GSK, Packer Forbest

London-based agency Packer Forbes Communications has won its first breast cancer account, to promote GlaxoSmithKline's potential blockbuster, Tycerb.The agency beat …

Merck Serono picks Huntsworth for infertility work

January 26, 2007 Medical Communications Huntsworth

Newly merged biopharmaceutical company Merck Serono has awarded Huntsworth Health the UK account for one of biggest selling drugs.The agency …
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