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Medical Communications

Showing 15 posts of 6402 posts found.

UK is example to Europe on patient information, says industry

November 12, 2008 Medical Communications ABPI, patients

British pharma is free to provide necessary and sufficient information to patients about its drugs, and is an example to …
News

Key expert-pharma relations: a new era

October 20, 2008 Medical Communications, Sales and Marketing industry relations, key opinion leaders, pharma

The relationship between doctors and the pharmaceutical industry has attracted considerable criticism in the past five years. Scepticism has risen, …
Feature

UK is example to Europe on patient information, says industry

October 9, 2008 Medical Communications patients

British pharma is free to provide necessary and sufficient information to patients about its drugs, and an example to be …
News

Advertising start-up is UK’s ‘first virtual healthcare agency’

October 7, 2008 Medical Communications digi

A new advertising agency has been launched as the UK’s first ‘virtual’ healthcare outfit, and aims to undercut traditional agencies …
News

MHRA unveils medicine information resource

September 29, 2008 Medical Communications patients

UK regulators and the pharma industry have come together to launch a new website for patients. The 'mymedicine' site is …
News

Lilly to reveal doctor payments

September 26, 2008 Medical Communications, Sales and Marketing ethics

Lilly is to be the first pharmaceutical company to disclose payments made to US doctors for consultancy services and key …
News

Working Life: Ali Ross

September 25, 2008 Medical Communications, Sales and Marketing Europe, Otsuka, communications

How did you find your way into this role?
Feature

Lilly launches diabetes patient education programme

September 12, 2008 Medical Communications, Sales and Marketing diabetes, patients

Lilly has launched an international diabetes education programme, the centrepiece of which is a tool for healthcare professionals to conduct …
News

Tapping into the audience’s imagination

September 9, 2008 Medical Communications Best of Health, IPA, advertising, awards, event

Feature

Living with the Code of Practice

September 4, 2008 Medical Communications, Sales and Marketing ABPI, UK, code, marketing, pharma

The 2008 edition of the ABPI Code of Practice came into force on 1 July and the industry is fairly …
Feature

AstraZeneca staff trained in new Code of Conduct

July 17, 2008 Medical Communications

AstraZeneca is training staff in a new Code of Conduct that aims to ensure employees at all levels and locations …
News

US pharma marketing Code updated

July 17, 2008 Medical Communications, Sales and Marketing

Dining out, staff training and medical education are among the major issues under the microscope in the US industry association …
News

The World According To ..

July 14, 2008 Medical Communications, Sales and Marketing advertising, communications

What, in your opinion, is the current state of marketing in pharma? What a question. How do you measure the …
Feature

New European rules on patient groups come into force

July 11, 2008 Medical Communications ethics

Pharmaceutical marketers across Europe have a new set of rules to follow if they want to work with patient groups. …
News

Geoff Hurst lends support to prostate cancer campaign

July 3, 2008 Medical Communications patients

A new campaign highlighting the inequality of treatment in men with prostate cancer has been launched with the help of …
News
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