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Medical Communications

Showing 15 posts of 6408 posts found.

The ABPI Code: more to come in 2009

December 15, 2008 Medical Communications, Sales and Marketing ABPI, code, marketing

Is UK pharma coping with the revised Code and what changes will 2009 bring?  
Feature

Stroke awareness campaign planned

December 11, 2008 Medical Communications stroke

A three-year campaign to raise awareness of stroke will begin in February, using a mixture of advertising, PR and direct …
News

College Hill to promote Abraxis ‘nanoparticle’ drug

December 10, 2008 Medical Communications Abraxis, College Hill

Abraxis Bioscience has appointed PR agency College Hill to promote its cancer drug Abraxane in Europe. The albumin-bound 'nano-particle' chemotherapeutic …
News

PRA International expands European presence

December 9, 2008 Medical Communications Germany, PRA

Contract research organisation PRA International has opened a new office in Munich, its third base in Germany. Several major pharmaceutical …
News

Adverts will promote ground-breaking sexual health launch

December 4, 2008 Medical Communications sexual disease

News

Information ‘seal of approval’ by summer 2009

November 13, 2008 Medical Communications patients

The UK wants to improve access to information on health and social care by launching a new 'seal of approval' …
News

UK is example to Europe on patient information, says industry

November 12, 2008 Medical Communications ABPI, patients

British pharma is free to provide necessary and sufficient information to patients about its drugs, and is an example to …
News

Key expert-pharma relations: a new era

October 20, 2008 Medical Communications, Sales and Marketing industry relations, key opinion leaders, pharma

The relationship between doctors and the pharmaceutical industry has attracted considerable criticism in the past five years. Scepticism has risen, …
Feature

UK is example to Europe on patient information, says industry

October 9, 2008 Medical Communications patients

British pharma is free to provide necessary and sufficient information to patients about its drugs, and an example to be …
News

Advertising start-up is UK’s ‘first virtual healthcare agency’

October 7, 2008 Medical Communications digi

A new advertising agency has been launched as the UK’s first ‘virtual’ healthcare outfit, and aims to undercut traditional agencies …
News

MHRA unveils medicine information resource

September 29, 2008 Medical Communications patients

UK regulators and the pharma industry have come together to launch a new website for patients. The 'mymedicine' site is …
News

Lilly to reveal doctor payments

September 26, 2008 Medical Communications, Sales and Marketing ethics

Lilly is to be the first pharmaceutical company to disclose payments made to US doctors for consultancy services and key …
News

Working Life: Ali Ross

September 25, 2008 Medical Communications, Sales and Marketing Europe, Otsuka, communications

How did you find your way into this role?
Feature

Lilly launches diabetes patient education programme

September 12, 2008 Medical Communications, Sales and Marketing diabetes, patients

Lilly has launched an international diabetes education programme, the centrepiece of which is a tool for healthcare professionals to conduct …
News

Tapping into the audience’s imagination

September 9, 2008 Medical Communications Best of Health, IPA, advertising, awards, event

Feature
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