Medical Communications

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Digital Pharma: The industry’s real social media question

March 23, 2010 Medical Communications Janssen, digital pharma, social media

There is a tremendous amount of discussion at the moment about how trust is now the key to corporate reputation. …

LEC appoints Matthew Baker

March 19, 2010 Medical Communications Lane Earl Cox, appointment, medical communications

UK healthcare advertising agency Lane Earl Cox (LEC) has appointed Matthew Baker as deputy managing director. He joins LEC from …

Brandcast strengthens healthcare team

March 19, 2010 Medical Communications Brandcast, appointment, medical communications

Digital agency Brandcast Media has added two new members to its London-based team. Lily Max (pictured left) joins as video …
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Digital Pharma: Novartis’ transplant community

March 19, 2010 Medical Communications Novartis, PatientsLikeMe, community, digital pharma, digital pharma research, patient information

Novartis has become the second pharma company to partner with PatientsLikeMe on an online community, working with the site on …

Publication planning: piecing the jigsaw together

March 18, 2010 Medical Communications medical education, publication

In the pharmaceutical industry where every statement of fact must be referenced, trial data is fundamental to the delivery of …
AthenaRhianMullock

Athena expands account team

March 18, 2010 Medical Communications Athena, appointment, medical communications

London-based PR agency Athena has appointed Rhian Mullock as senior account executive.She have more than two and a half years …

LEC appoints Alison Squire

March 18, 2010 Medical Communications LEC, Lane Earl Cox, appointment, medical communications

Lane Earl Cox has appointed Alison Squire as international account director.She joins the advertising agency from HC&B Healthcare and has …
PorterNovelliShipraSingh

Shipra Singh joins Porter Novelli

March 17, 2010 Medical Communications Porter Novelli, appointment, medical communications

Porter Novelli has appointed Shipra Singh as head of healthcare for Europe, the Middle East and Africa. She was most …
US PKU website

Digital Pharma: Merck Serono expands PKU website

March 16, 2010 Medical Communications Kuvan, Merck Serono, PKU

Merck Serono has expanded its European phenylketonuria disease awareness website, adding versions in French and Spanish. The website was originally …

CME Spotlight: The numbers game

March 16, 2010 Medical Communications CME, CME Spotlight

We live in a world where people seem to have developed a strange obsession with numbers.I am still baffled at …

Paul Holmes rejoins PM Society

March 12, 2010 Medical Communications PM Soc, appointment, medical communications, pm society

The Pharmaceutical Marketing Society has appointed Paul Holmes business development director. He will also rejoin the Society as a committee …

Survey backs waiting room promotion, says IDS

March 9, 2010 Medical Communications disease awareness campaigns, patient information

A UK company specialising in promoting disease awareness messages to patients says a new study proves the value of its …
WileyCharlesYoung

Wiley-Blackwell appoints Dr Charles Young

March 8, 2010 Medical Communications Wiley, Wiley-Blackwell, appointment, medical communications

Dr Charles Young has joined Wiley-Blackwell as publishing director of global clinical solutions. He moves to the company from the …
Adventis Health

Adventis Health restructures

March 8, 2010 Medical Communications Adventis, medical communications

Adventis Health has restructured its client service teams in a move the coms agency says will allow it to better …
Pfizer Facebook

Digital Pharma: Byte-sized roundup

March 8, 2010 Medical Communications Pfizer, digital pharma, digital pharma pfizer

A roundup of digital developments, including Pfizer’s new Facebook page and beta-phase science blog, Lundbeck, BMS, Baxter and Janssen-Cilag on …
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