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Medical Communications

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Digital Pharma: Byte-sized roundup

May 27, 2010 Medical Communications Twitter, digi game, disease awareness campaigns, doctors.net

This week’s roundup includes the launch of Boehringer Ingelheim’s digital diabetes hub, J&J expands Twitter use, continued international expansion at …
News
MedUniverse

Digital Pharma: Doctors.net.uk’s Nordic expansion

May 21, 2010 Medical Communications, Sales and Marketing community, digital pharma, doctors.net, meduniverse

UK online doctors network Doctors.net.uk has taken a stake in its Swedish counterpart MedUniverse as part of international expansion plans. …
News

Woolley Pau wins Galderma UK account

May 21, 2010 Medical Communications Galderma, Woolley Pau

Dermatology specialist Galderma UK has appointed advertising agency Woolley Pau to work on a number of product launches. The agency …
News

Digital Pharma: Boehringer readies ‘diabetes hub’

May 20, 2010 Medical Communications Boehringer, digital pharma, disease awareness campaigns, patient information

Boehringer Ingelheim will shortly unveil a ‘digital diabetes hub’ that combines educational videos, research tools, educational games and information on …
News

Publicis acquires Resolute Communications

May 20, 2010 Medical Communications Resolute, publicis

French-based communications group Publicis has acquired independent UK healthcare communications agency Resolute Communications. London-based Resolute will be merged with Publicis …
News

New healthcare marketing services firm launched

May 19, 2010 Medical Communications, Sales and Marketing PharmaGems, market research, marketing

A new business aimed at helping entrepreneurs and run by two former directors of Synovate Healthcare has launched in London. …
News

Planning permission: Designing the systems behind successful e-marketing campaigns

May 14, 2010 Medical Communications

by Kathryn Bennett, Managing Director – TVF Communications
Feature
Thought Leadership

What is Digital Marketing?

May 14, 2010 Medical Communications

Some consider it just another channel to market, but the reality is more complicated.by Mark Millar, PraeMedica
Feature
Thought Leadership
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Digital Pharma: No breakthrough, but UK’s digital issues out in the open

May 14, 2010 Medical Communications Code of Practice, PMCPA, digi, digital, pm society

The UK’s Code of Practice regulator will produce guidance for pharma on digital marketing, but is reluctant to make formal …
Feature

Can Apple Sweeten the Taste of the Tablet?

May 14, 2010 Medical Communications

by Matthew Baker, Deputy Managing Director – LEC
Feature
Thought Leadership

Developments in Digital Media

May 14, 2010 Medical Communications

by David Hunt, Digital Director – Creative Lynx Ltd
Feature
Thought Leadership

Share your Brand: Go Video, Go Social

May 14, 2010 Medical Communications

Stephen Dunn of London and Madrid-based Brandcast Health, suggests how you can capitalise on the video-sharing democracy of the web.
Feature
Thought Leadership
Digital Pharma Guide footer

Planning permission: Designing the systems behind successful e-marketing campaigns

May 12, 2010 Medical Communications Digital Pharma Guide, digital pharma, e-marketing

There has been much publicity, some recent and some not so recent, about how industry codes of practice are not …
Feature
Digital Pharma Guide footer

What’s the best way for pharma to reach patients in Europe?

May 12, 2010 Medical Communications Digital Pharma Guide

Lisa first noticed the pain and stiffness in her hands when she was unable to hold heavy pots or to …
Feature
Digital Pharma Guide footer

What is digital marketing? Not just another channel to market

May 12, 2010 Medical Communications Digital Pharma Guide

The basic principles of marketing still apply: know your customer and your competitors, define your target segments and be clear …
Feature
The Gateway to Local Adoption Series

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