Medical Communications

Showing 15 posts of 6411 posts found.

Pfizer Oncology iPhone app

Digital Pharma: Big pharma’s iPhone apps (part one)

July 2, 2010 Medical Communications, Research and Development, Sales and Marketing Apple, Digital Pharma blog, app, digital pharma, ipad, iphone

Most sectors of business have been eagerly eyeing, and responding to, the potential of Apple’s iPhone, and this year’s iPad …

Talking Point: Crisis Management

July 2, 2010 Medical Communications Crisis, Resolute, Talking Point

Crisis (noun): a situation that has reached an extremely difficult or dangerous point; a time of great disagreement, uncertainty or …

The magnificant seven: digital strategy quiz

July 1, 2010 Medical Communications, Sales and Marketing Creation Interactive, digital pharma

How healthy is your digital engagement strategy? World-class ‘Olympian’, or ‘gasping for breath’? We’ve put together a quick quiz for …
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Digital Pharma: First app for psoriasis launched

June 30, 2010 Medical Communications, Sales and Marketing Janssen, app, iphone, psoriasis

Janssen-Cilag UK has unveiled the first psoriasis iPhone app – a disease calculator for healthcare professionals treating the chronic skin condition. It …

Digital Pharma: The smokescreen of regulation

June 28, 2010 Medical Communications, Sales and Marketing Janssen, social media

When framing a story for the media it is well known in the communications community that a successful piece must …
Langland

Langland and Dr Foster share top honours at Best of Health

June 25, 2010 Medical Communications, Sales and Marketing Best of Health, IPA, awards

Dr Foster Intelligence and Langland were awarded the most prestigious ‘Best of Show’ awards at the 2010 IPA Best of …

Anup Shah joins Woolley Pau PR

June 25, 2010 Medical Communications Woolley Pau, appointment, medical communications

Anup Shah has joined Woolley Pau PR as account director to develop the UK agency’s PR’s medical communication team. He …
Pfizer iPad app

Digital Pharma: First pharma iPad apps

June 25, 2010 Medical Communications, Sales and Marketing Apple, Pfizer, Sanofi, app, ipad, iphone

The first big pharma apps specially designed for Apple’s iPad have started to emerge, with Pfizer and Sanofi leading the …

WPP forms largest healthcare coms network

June 25, 2010 Medical Communications CommonHealth, Ogilvy, WPP, ogilvy healthworld advertising

Global communications giant WPP has merged its Ogilvy Healthworld and CommonHealth businesses. Named Ogilvy CommonHealth Worldwide, the new entity becomes …

CME Spotlight: Coalition politics in European CME

June 24, 2010 Medical Communications CME, CME Spotlight

The election is now over and rather than the damp squib that I foresaw, it feels like something new and …
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Digital Pharma: Playing healthcare games

June 23, 2010 Medical Communications Boehringer, Novartis, diabetes, digi game, malaria, virtual games

Boehringer Ingelheim has become the latest pharma company to use an online game to raise disease awareness. The pharma company …
NHS Football Fitness

Digital Pharma: Byte-sized roundup

June 18, 2010 Medical Communications, Research and Development FDA, Genzyme, NHS, Pfizer, digital pharma med coms, digital pharma research, social media

This week’s roundup includes an NHS football fitness game, Pfizer’s virtual exhibition booth, Amgen’s oncology site, reports FDA social media …

Fishawack acquires Alpha-Plus

June 18, 2010 Medical Communications fishawack

Fishawack has acquired fellow medical communications agency Alpha-Plus as it continues its ‘buy and build’ expansion plan. This has recently …

PAN makes creative appointments

June 17, 2010 Medical Communications Pan, appointment, medical communications

UK agency PAN Advertising has made two new appointments to its creative department – Gareth Goh as copywriter and Adam Wood as …
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Digital Pharma: Amgen’s online village

June 16, 2010 Medical Communications Amgen, ITP, community, disease awareness campaigns

Amgen has launched an online community for European healthcare professionals, patients and carers affected by autoimmune disease immune thrombycytopenia. Styled …
The Gateway to Local Adoption Series

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