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Medical Communications

Showing 15 posts of 6411 posts found.

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Planning permission: Designing the systems behind successful e-marketing campaigns

May 12, 2010 Medical Communications Digital Pharma Guide, digital pharma, e-marketing

There has been much publicity, some recent and some not so recent, about how industry codes of practice are not …
Feature
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What’s the best way for pharma to reach patients in Europe?

May 12, 2010 Medical Communications Digital Pharma Guide

Lisa first noticed the pain and stiffness in her hands when she was unable to hold heavy pots or to …
Feature
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What is digital marketing? Not just another channel to market

May 12, 2010 Medical Communications Digital Pharma Guide

The basic principles of marketing still apply: know your customer and your competitors, define your target segments and be clear …
Feature
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Can Apple sweeten the taste of the Tablet?

May 12, 2010 Medical Communications Apple, Digital Pharma Guide, ipad

The year is 1992. The Conservative Party, lead by John Major is re-elected. The Maastricht Treaty is signed, founding the …
Feature
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Share your brand: go video, go social

May 12, 2010 Medical Communications Digital Pharma Guide

It’s been a long time coming but finally justice is being done. Thanks to broadband, social media sites and video …
Feature
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Developments in digital media

May 12, 2010 Medical Communications Digital Pharma Guide, digital pharma

It seems everyone’s head these days is filled with Facebook, MySpace or Twitter, iPhone apps or the recently launched iPad, …
Feature
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Pharma’s Digital Revolution – The Story So Far

May 12, 2010 Medical Communications Digital Pharma Guide, FDA, Twitter, blog, community, digital pharma, ipad, social networking

The internet and digital communication are transforming all aspects of pharma’s work. From social media to drug discovery, here are …
Feature
Medicom-starters

Four new hires at Euro RSCG Life Medicom

May 12, 2010 Medical Communications appointment, medical communications, medicom

Euro RSCG Life Medicom has four new starters to handle new international and domestic business. They are Antonia Ford (pictured left), …
Appointment

Calls for changes to trial publication process

May 11, 2010 Medical Communications, Research and Development industry relations, industry reputation, publication

Clinical trial publishing has not kept pace with changes in the way pharma carries out its research, according to a …
News
CML Alliance

Digital Pharma: Novartis rebuked for “false and misleading” websites

May 7, 2010 Medical Communications disease awareness campaigns

The FDA has issued Novartis with a stern warning over two websites it sponsors, saying it considers gistalliance.com and cmlalliance.com …
News
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Digital Pharma: Online medical information influences treatment

May 5, 2010 Medical Communications, Sales and Marketing Datapharm, digital patients, patient information

More than half of health searches in the UK result in treatment or management changes, according to new research by …
News

Virgo expands med ed team

May 5, 2010 Medical Communications Virgo, appointment, medical communications

Virgo Health has expanded its medical education offering, appointing Katherine Mantell and Adam Pittard. Katherine joins the agency as editorial …
Appointment
Enlacamacomonunca.com

Digital Pharma: Bayer expands InBed ED campaign

April 30, 2010 Medical Communications Bayer Schering Pharma, digital pharma, disease awareness campaigns, erectile dysfunction

Bayer Schering Pharma has launched a Spanish version of its InBed erectile dysfunction disease awareness campaign. Under the tagline ‘en la …
News

CME Spotlight: De-coding the letter of the law

April 29, 2010 Medical Communications CME, CME Spotlight

Legal systems can raise interesting philosophical points sometimes.At the time of writing, the UK is in the throws of a …
Feature

Doctors.net.uk reports record year for online interaction with doctors

April 29, 2010 Medical Communications CME, doctors.net, social networking

Online doctors’ community Doctors.net.uk says it saw record levels of doctor engagement in 2009, with 25 million unique web sessions during …
News
The Gateway to Local Adoption Series

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