Digital Pharma: European pharma and social media
pharmafile | March 24, 2011 | Feature | Medical Communications, Sales and Marketing | Digital Pharma blog, Facebook, Twitter, social media, youtube
European pharma is increasingly running local social media initiatives as companies expand on their first, centrally-driven, uses of the technology.
Details of who is doing what can be found in InPharm’s Digital Pharma Directory, whose social media sections are updated today.
There are new entries in the Facebook, Twitter, video and blog sections from Pfizer, Bayer and Sanofi-Aventis, among others.
Pfizer has been especially prolific on Facebook, setting up pages for its operations in Finland and Turkey, the latter of which have set up an innovation-focused Facebook page.
Also on Facebook the company has expanded it Can You Feel My Pain? Disease awareness campaign to Belgium and is running a German kidney cancer patient programme.
On Twitter a number of local accounts are emerging. AstraZeneca’s Dutch operations are now active on the micro-blogging service, while Boehringer Ingelheim has accounts based in Germany, Spain and Greece.
The Digital Pharma Directory also includes four Spanish Twitter accounts from Menarini, including corporate communications and therapy area information.
The pharma company’s Spanish operations are also using long-form, traditional blogging and join Helsinki-based biotech Oncos Therapeutics as new entries to the blogs section.
All the new additions to the Digital Pharma Directory can be found via the following links:
• Video
• Blogs
The online pharma campaigns section was also updated recently and the mobile apps section will follow soon with some new additions.
• Thanks to Andrew Spong, Da Widge, Pablo Perlado, Mark Senak and Timo Ahopelto for suggesting new links to include. If you have a pharma or health service run site you think should be added, please submit a link via this form or by using the contact details below.
Dominic Tyer is web editor for Pharmafocus and InPharm.com and the author of the Digital Pharma blog He can be contacted via email, Twitter or LinkedIn.
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