Latest Feature Articles

Are you in control of your new products?

Research and Development | academia, innovation

The quest to convert inventions (i.e. promising ideas) into innovations (i.e. commercial products) is a central and vital feature of …

Are you reaching your customers?

Sales and Marketing | NHS, healthcare, market access, marketing, strategy

The NHS is changing, and it's doing so at a rate faster than at any time in its history. Huge …

KarolSikoraWEB

The Pharmafocus Interview: Karol Sikora, Doctors for Reform

Sales and Marketing | Doctors for reform, Karol Sikora, NHS

 Karol Sikora, is one of the UK’s leading cancer specialists and a high-profile exponent for radical change in the NHS. …

Are patients about to take charge?

Medical Communications, Sales and Marketing | NHS, healthcare, information, patients

While debate rages about many aspects of the pharmaceutical industry, one thing is agreed: our world is becoming ever-more patient-centred. …

Is optimisation the new sales mantra?

Sales and Marketing | NHS, sales, strategy

The pharmaceutical industry still refuses to fall out of love with large sales forces, but there are signs beginning to …

Get the best from your R&D team

Business Services, Research and Development | R&D, recruitment

One of the key drivers of much of the recent merger and acquisition activity within the pharmaceutical industry is the …

Can pharma help the NHS to change?

Sales and Marketing | NHS, healthcare, industry relations, strategy

If there has been one constant during the 58 years of the NHS, it has been change  - continuous, relentless …

A fresh perspective on your business

Sales and Marketing | consultants, marketing

A consultant is someone who borrows your watch to tell you the time- a cynical view of the role of …

Trained to win

Business Services, Sales and Marketing | marketing, sales, training

Pharmaceutical sales and marketing managers have a dizzying array of training courses, educational aids and events at their disposal, all …

UK biotech comes to market

Research and Development | biotech, investment

At last, the signals are getting stronger that the biotechnology industry is poised and ready to tackle the publicly quoted …

First class relationships

Medical Communications, Sales and Marketing | industry relations, key opinion leaders, pharma

Pharma goes 'no frillls'Provocative headlines drawing attention to inappropriate behaviour and misconduct in the medical and pharmaceutical professions have been …

Pharma’s evolving relationship with NICE

Research and Development, Sales and Marketing | NHS, NICE, approval process, fast track, healthcare

Back when New Labour was only halfway through its first term of office and when the Millennium Bug was feared …

Has pharma got the feelgood factor?

Business Services | HR, recruitment

People are expecting more from their jobs than they ever have before. The concept of a job for life – …

Freedom to Prescribe v The Formulary

| GP, NHS, doctors, healthcare

The modern concept of a formulary embraces three basic principles: first, it is a limited list of treatments chosen from …

The Gateway to Local Adoption Series

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