Government to review co-payment rules
June 18, 2008The government is set to review its policy on 'co-payment' for medicines, which could enable patients to contribute towards the …
Restylane TV campaign a first for ‘cosmaceuticals’
June 18, 2008Sales and Marketing Allergan, Eurocom, Restylane, disease awareness campaigns
The first European television adverts to promote a ‘cosmaceutical’ product have been broadcast in the UK.They feature Restylane, which is …
Quintiles and Parexel battle for ClinPhone
June 17, 2008Sales and Marketing
Clinical trial software specialist ClinPhone is at the centre of a bidding war between two of the world's largest clinical …
Medical education: Do you know your audience?
June 16, 2008Medical Communications, Sales and Marketing communications, medical education
Medical education has always been an important part of the mix within pharmaceutical marketing. The planning and development of high …
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June 16, 2008Medical Communications digi
'Conservative' pharmaceutical industry slow to take advantage of online marketing opportunitiesWhile the internet has altered the landscape in the retail …
Private executives to run NHS trusts
June 13, 2008The government has sent a warning to failing NHS trusts that their management will be turned over to the private …
Januvia study shows hypoglycaemia benefit
June 13, 2008Sales and Marketing
A new study of Merck Sharp & Dohme's Januvia showed it lowered the risk of hypoglycaemia, compared to an older …
Public needs help to be healthy, Kings Fund
June 13, 2008The King's Fund has called for greater effort to be made by government to help people improve their health. The …
GSK’s Tyverb granted conditional licence in EU
June 13, 2008Sales and Marketing
European regulators have given GlaxoSmithKline's Tyverb conditional approval, clearing it for launch but asking for more clinical data. Tyverb (lapatinib) …
Daiichi Sankyo acquires Ranbaxy
June 13, 2008Sales and Marketing
Japanese company Daiichi Sankyo is set to take over Ranbaxy, the largest manufacturer of generic drugs in India. Ranbaxy will …
Doctors ‘scaremongering’ over polyclinics
June 10, 2008The health secretary has hit back in the fight over polyclinics saying the BMA is not being honest with its …
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June 10, 2008Sales and Marketing
Pharmacovigilance solutions: essential for the future of healthcareAlthough many newer pharmacovigilance solutions are still in the nascent stages, and despite …
Think tank questions polyclinic plans
June 6, 2008A government strategy to transform primary care in England has been dealt a blow by a respected think tank, which …
Erbitux set for first line treatment of colorectal cancer
June 5, 2008Sales and Marketing Cancer, Merck Serono
Merck Serono's Erbitux looks set for approval in Europe as a first-line colon cancer treatment. Approved four years ago as …
Data boost for Avastin
June 5, 2008Sales and Marketing
A new study has confirmed that Roche's Avastin significantly extends time without disease progression for women with metastatic breast cancer. …
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June 3, 2008Sales and Marketing
Drug distribution restricted as manufacturers attempt to guard supply chain Ideally, drug supply should be a simple and transparent chain …
Sanofi fights to block generic Plavix in Germany
June 3, 2008Sales and Marketing
Sanofi-Aventis is taking legal action to prevent the launch of a generic competitor to its blockbuster Plavix in Germany. At …
Close to home: the UK’s regional NHS influencers
June 3, 2008Sales and Marketing NICE, UK, healthcare, influencers, regional
With so much attention directed at NICE since the parliamentary health select committee reported on the organisation in January, it …
