Bayer's Levitra

Bayer faces ABPI audit after “shocking” Levitra error

November 5, 2010
Medical Communications, Sales and Marketing ABPI, ABPI Code of Practice, Bayer, PMCPA

Bayer has been accused of a “shocking error of judgement” after promotional material for its erectile dysfunction brand Levitra (vardenafil) …

Danielle James and Kate Morrison join Virgo

November 5, 2010
Medical Communications Danielle James, Kate Morrison, Virgo, Virgo Health PR, appointment, medical communications

Virgo Health has expanded its medical education and ethical health teams with two new appointments. Danielle James (pictured) has been …

Don’t replace NICE with another ‘misguided experiment’

November 5, 2010
Sales and Marketing NHS, NICE, Stockholm Network, medicines access, risk-sharing

Replacing NICE with a similar system would be detrimental to UK healthcare, according to the Stockholm Network, which further warns …

NicOx to halve HQ workforce

November 4, 2010
Research and Development, Sales and Marketing NicOx, job cuts, naproxcinod, pharma jobs

French pharmaceutical company NicOx is to halve the workforce at its Sophia Antipolis headquarters and is considering restructuring its Italian …

Woolley_Pau_Yvette

Senior creative promotions at Woolley Pau

November 4, 2010
Medical Communications Eric Houseknecht, Woolley Pau, Yvette Cumbers, appointment, medical communications

Woolley Pau has promoted senior copywriter Yvette Cumbers and senior art director Eric Houseknecht to the level of deputy creative …

Doctors.net.uk boosts business development team

November 4, 2010
Sales and Marketing Doctors.net.uk, Jo Bell, Lizzie Evans, Paul Kelly, Phil Oldroyd, appointment, sales and marketing

Online healthcare professional network Doctors.net.uk has made three business development appointments and added a new project manager to its team. …

CME Spotlight: Making European CME work

November 4, 2010
Medical Communications CME, CME Spotlight, Continuing medical education, Eugene Pozniak

Since spring I have been dealing with a team of builders who have missed every deadline possible, to the extent …

Biogen set to axe 650 jobs and focus on neurology

November 4, 2010
Research and Development, Sales and Marketing Biogen, Rituxan, job cuts, pharma jobs

Biogen Idec is set to cut hundreds of jobs and refocus its R&D in an effort to cut costs by …

ABPI Code of Practice

UK pharma to declare doctor payments

November 4, 2010
Medical Communications, Sales and Marketing ABPI, ABPI Code of Practice, advisory boards, healthcare professionals, pharma industry standards

Pharma companies in the UK have agreed to restrict their promotional giveaways and to declare payments to doctors. Another common …

New Commercial Realities

November 4, 2010
Sales and Marketing Kinapse, White paper

Faced with a changing healthcare environment and the prospect of diminishing commercial returns, pharmaceutical companies must undertake a fundamental and …

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Digital Pharma: Diabetes patients and Facebook

November 3, 2010
Medical Communications Digital Pharma blog, Facebook, diabetes, patient information, social networking

A quarter of comments on the 15 largest Facebook communities for diabetes patients are promotional – generally for non-FDA approved …

Medivir appoints Charlotte Edenius

November 3, 2010
Research and Development Charlotte Edenius, Medivir, appointment, research and development

Swedish specialty pharmaceutical company Medivir has appointed Charlotte Edenius to the newly created position of VP of research and development …

The utility of next generation sequencing in drug development

November 3, 2010
Research and Development Dr Cheng Eng Ang, Illumina, Source BioScience, drug development, genomics, human genome, next generation sequencing

Drug development studies are extremely expensive, costing many millions of pounds and taking up to 12 years to bring a …

Advanced melanoma

BMS skin cancer drug hits US regulatory delay

November 3, 2010
Research and Development BMS, Bristol-Myers Squibb, FDA, MDX010-020 trial, ipilimumab, skin cancer

US regulators have announced they need more time to assess Bristol-Myers Squibb’s skin cancer treatment ipilimumab. The FDA will not …

Lundbeck issues Lexapro patent warning

November 3, 2010
Sales and Marketing Azilect, Cipralex, Forest Laboratories, Lexapro, Lundbeck, Xenazine

Neurological disorder specialist Lundbeck has posted a modest growth in revenue for the third quarter, but warned the looming patent …

Almirall and Forest’s phase III COPD drug misses goal

November 3, 2010
Research and Development Aclidinium bromide, Almirall, COPY, Forest, Forest Laboratories, chronic obstructive pulmonary disease

Almirall and Forest’s COPD drug aclidinium bromide has disappointed in a phase III trial by producing fewer benefits than found …

Pfizer Q3 profits hit hard

November 3, 2010
Sales and Marketing Liptior sales, Pfizer, Pfzier Q3 results, Wyeth

The integration of Wyeth into Pfizer continues to drive its revenue growth, but at a cost – charges from the …

Lonza says contract manufacturing business is recovering

November 2, 2010
Manufacturing and Production API, Lonza, contract manufacturing, pharma manufacturing

Lonza said its contract manufacturing business seems to be enjoying a return to form in the third quarter, despite continued …

Pfizer pulls more Lipitor over odour problem

November 2, 2010
Manufacturing and Production Lipitor, Lipitor recall, Pfizer, manufacturing compliance, recalls

Pfizer has widened its Lipitor recall after yet another incident in which consumers reported a musty smell emanating from bottles …

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