Powering up the pipeline
October 14, 2003Research and Development blockbusters, drug development, pipelines
We want a global brand, should take you what, 3-6 months, tops?
October 14, 2003Medical Communications branding, global, market research
'Friendly fire' and 'military intelligence' are celebrated oxymorons, and many creative agencies would have it that 'creative market research' is …
How pharma recruitment has changed of late
October 14, 2003Business Services recruitment
A number of companies have had temporary recruitment freezes, but this cannot be sustained. There is a constant need for …
User profiling – do you really know your users?
October 14, 2003Sales and Marketing digi pharma
How well do you know your website users? Have you done any research to identify the key characteristics, interests and …
Kicking the habit on prescription
October 14, 2003Sales and Marketing NHS, smoking cessation
NRT products have played a leading role in making the UK's smoking cessation services that rare thing – a genuine …
E-learning: a bitter pill or miracle cure?
October 14, 2003Business Services e-learning
E-learning was initially seen as attractive because of benefits such as reduced cost and increased staff performance. Sectors with a …
The biotech sector’s growth-innovation paradox
October 9, 2003Research and Development biotech, innovation
The biotech sector is facing a paradox. Traditionally, the strength of the sector has been based on the ability of …
The pharmaceutical doll’s house
October 9, 2003Research and Development biotech
The turn of the century has witnessed a period of intense uncertainty and instability within the pharma sector. After decades …
Concept testing: the collision of two worlds
October 9, 2003Medical Communications NHS, advertising, concept testing
Market research is a vital part of pharmaceutical marketing. If you don't talk independently to your audience, the people who …
Opinion leaders – opportunities for a win-win in healthcare
October 9, 2003Medical Communications key opinion leaders
Innovation in prescribing behaviour can be driven in three main ways. Doctors may prescribe differently in response to pharma industry …
Opinion leader development: new resolutions for 2003
October 9, 2003Medical Communications key opinion leaders
Opinion leader development is crucial to the pharma industry and likewise the pharma industry plays a pivotal role to provide …
Usability: mumbo jumbo or magic bullet?
October 9, 2003Sales and Marketing digi pharma
Usability is, broadly, a measure of the time it takes to find and enter a website, and do something useful …
Parallel trade: is pharma fighting a losing battle?
October 8, 2003Sales and Marketing ABPI, EU, UK, parallel trade
Parallel trade has become the bete noire of the European pharmaceutical industry, a terrible beast it can only hold at …
Creating a patient-centred NHS
October 8, 2003NHS, healthcare, patients
First the good news. Everybody from the Government, to patients and all the NHS bodies in-between agrees that the vision …
Viagra in shape despite close shave
October 8, 2003Sales and Marketing EU, patents, viagra
The success this year of Remington Consumer Products in the European Court of Justice (ECJ) in a long running dispute …
Does healthcare copywriting break the rules?
October 8, 2003Medical Communications copywriting
In the heady world of consumer advertising, much has been written about copywriting. Imaginative titles ranging from the unforgettable The …
Is pharma forever in the box?
October 8, 2003Sales and Marketing marketing ideas
Most people would agree that in business we need new and compelling ideas. But it always intrigues me that so …
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