GSK wins UK cancer vaccine contract
June 19, 2008Sales and Marketing
The government has picked GlaxoSmithKline's Cervarix as the sole vaccine for its forthcoming national cervical cancer immunisation programme. Cervarix has …
The cultural shift of key account management
June 19, 2008Sales and Marketing key account management, sales
Key account management is a relatively new development in the pharmaceutical industry, but it is now being widely adopted as …
Ranbaxy to have exclusive Lipitor generic launch
June 19, 2008Sales and Marketing generics
Ranbaxy has secured a highly lucrative out-of-court settlement with Pfizer that allows it to launch a generic version of Lipitor …
Better palliative care needed for cancer sufferers
June 19, 2008A national audit of care received by people in England and Wales with oesophago-gastric cancer has concluded that care has …
Actimis could breath new life into Boehringer respiratory franchise
June 19, 2008Sales and Marketing
Boehringer Ingelheim is to buy Actimis Pharmaceuticals and its pipeline asthma treatment in a deal that could be worth as …
Government and pharma strike new drug price deal
June 18, 2008Sales and Marketing
The government and the pharmaceutical industry have reached an 'outline' agreement for the hotly anticipated revised Pharmaceutical Price Regulation Scheme. …
Government to review co-payment rules
June 18, 2008The government is set to review its policy on 'co-payment' for medicines, which could enable patients to contribute towards the …
Restylane TV campaign a first for ‘cosmaceuticals’
June 18, 2008Sales and Marketing Allergan, Eurocom, Restylane, disease awareness campaigns
The first European television adverts to promote a ‘cosmaceutical’ product have been broadcast in the UK.They feature Restylane, which is …
Quintiles and Parexel battle for ClinPhone
June 17, 2008Sales and Marketing
Clinical trial software specialist ClinPhone is at the centre of a bidding war between two of the world's largest clinical …
Medical education: Do you know your audience?
June 16, 2008Medical Communications, Sales and Marketing communications, medical education
Medical education has always been an important part of the mix within pharmaceutical marketing. The planning and development of high …
Latest news from Datamonitor
June 16, 2008Medical Communications digi
'Conservative' pharmaceutical industry slow to take advantage of online marketing opportunitiesWhile the internet has altered the landscape in the retail …
Private executives to run NHS trusts
June 13, 2008The government has sent a warning to failing NHS trusts that their management will be turned over to the private …
Januvia study shows hypoglycaemia benefit
June 13, 2008Sales and Marketing
A new study of Merck Sharp & Dohme's Januvia showed it lowered the risk of hypoglycaemia, compared to an older …
Public needs help to be healthy, Kings Fund
June 13, 2008The King's Fund has called for greater effort to be made by government to help people improve their health. The …
GSK’s Tyverb granted conditional licence in EU
June 13, 2008Sales and Marketing
European regulators have given GlaxoSmithKline's Tyverb conditional approval, clearing it for launch but asking for more clinical data. Tyverb (lapatinib) …
Daiichi Sankyo acquires Ranbaxy
June 13, 2008Sales and Marketing
Japanese company Daiichi Sankyo is set to take over Ranbaxy, the largest manufacturer of generic drugs in India. Ranbaxy will …
Doctors ‘scaremongering’ over polyclinics
June 10, 2008The health secretary has hit back in the fight over polyclinics saying the BMA is not being honest with its …
Latest news from Datamonitor
June 10, 2008Sales and Marketing
Pharmacovigilance solutions: essential for the future of healthcareAlthough many newer pharmacovigilance solutions are still in the nascent stages, and despite …
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