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Showing 12 posts of 327 posts found.

Preparing for the US generics boom

December 15, 2008
Sales and Marketing US, generics

One of Barack Obama's key goals as president is to reduce healthcare costs, particularly those related to prescription medications, by …

News

MedImmune’s respiratory treatment faces US approval delay

December 3, 2008
Sales and Marketing US, reg, resp

One of MedImmune's key products has hit a delay in the US, after regulators demanded further data. The FDA asked …

News

Hope for Obama’s healthcare IT plan

December 1, 2008
Sales and Marketing US, hc, reform

The election of Barack Obama has brought high expectations, with his "Change Can Happen" mantra signaling to many that a …

News

US survey highlights co-payment worries

November 11, 2008
Sales and Marketing US, hc, reform

A US survey has shown that concern about the high cost of medicines means that many patients are not taking …

News

Healthcare challenges ahead for Obama

November 6, 2008
Sales and Marketing US, reform

After his resounding election victory, America's new President-Elect Barack Obama is already assembling his White House team. During the election, …

News

Giuliani to argue Ranbaxy’s case in US

September 18, 2008
Sales and Marketing US, generics

Indian generics firm Ranbaxy has hired former New York mayor Rudolf Giuliani to help reverse an FDA block on imports …

News

Pfizer declares revolution in US medical education funding

July 3, 2008
Medical Communications, Sales and Marketing CME, US, ethics

A revolution in the funding of continuing medical education is on the cards after Pfizer declared it would no longer …

News

Global marketing and the shifting balance of power

June 23, 2008
Sales and Marketing US, global, marketing

As a marketer in the international pharmaceutical world, it is very likely that the brand we are responsible for has …

Feature

Moore’s Sicko documentary launched in US

July 5, 2007
Sales and Marketing EU, US, hc, reform

Michael Moore's new film about the US healthcare system, Sicko, is stirring controversy following its release in cinemas across America …

News

Change in US law could cut drugs spending by $30 billion

April 12, 2007
Sales and Marketing US, reform

Calls to allow the US government to negotiate drug prices with the pharmaceutical industry have been reawakened by a new …

News

Pfizer cuts 2,200 US sales reps

December 1, 2006
Sales and Marketing Pfizer, US, job cuts, salesforce

 Pfizer has announced a cut of 20% to its US salesforce, a move it says will help it adapt to …

News

Medicare reform will expand US market

November 27, 2003
Medicare, US, healthcare reform

 America’s long-awaited reform of the Medicare health insurance system has received the backing of both Houses of government, giving over …

News
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