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product launch

Showing 10 posts of 10 posts found.

Baxter expands US portfolio with new injectables

April 12, 2024
Medical Communications Pharmacy, baxter, injectables, product launch

Baxter International has announced the continued expansion of its pharmaceuticals portfolio with the launch of five new injectable products in …

News
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Eisai launches cancer drug Lenvatinib in Mexico

July 4, 2016
Research and Development, Sales and Marketing Cancer, Eisai, Mexico, lenvatinib, product launch

Japanese drug firm Eisai Co (TYO: 4523) said it has launched its anticancer agent Lenvima (lenvatinib mesylate) in Mexico. Lenvima …

News
novo_flag

Novo Nordisk says its insulin pump secures EMA marketing authorisation

June 28, 2016
Manufacturing and Production, Research and Development, Sales and Marketing EMA, Novo Nordisk, insulin pump, marketing, product launch

Diabetes drugmaker Novo Nordisk (NYSE: NYO) said it has secured European Medicines Agency (EMA) marketing approval for its insulin pump.  …

News
actelion_logo

Actelion says blood pressure drug Uptravi now available in Germany

June 15, 2016
Research and Development, Sales and Marketing Actelion, EU, blood pressure, product launch

Actelion (SIX: ATLN) said its high blood pressure drug Uptravi (selexipag) is now available in Germany.  The European Commission granted …

News
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Roche launches Bluetooth-enabled self-testing device to check blood clotting in EU

May 31, 2016
Manufacturing and Production, Research and Development, Sales and Marketing HealthTech, Heart Conditions, Roche, blood clotting, product launch

Swiss drug firm Roche (Six: ROG) has launched a blood-clott monitoring system for patients with different heart conditions. The CoaguChek …

News

New product launches – maximise your chance of success

September 6, 2012
Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, Paul Stuart Kregor, Paul Stuart-Kregor, marketing, product launch

You don’t have to look very far to see that the pharma industry business model is under increased pressure, and …

Feature

Countdown to Launch

September 13, 2010
Sales and Marketing marketing, product launch

When NASA launches a rocket, most of the hard work is already done. The flight itself is relatively short, yet …

Feature

Managed Entry: creating a dialogue ahead of your launch

November 17, 2008
Sales and Marketing NHS, healthcare, managed entry, marketing, product launch

Pharmaceutical companies are increasingly looking to 'managed entry' programmes to build strong relationships with NHS customers and ensure new products …

Feature

Bringing new drugs to market…at last!

October 20, 2003
Sales and Marketing product launch

In 1987 the average cost of development for new pharmaceutical products was $231 million, and it took between 10 and …

Feature

Launch summery…

October 8, 2003
Sales and Marketing product launch

The summer period is traditionally a quiet time for the pharmaceutical industry, especially when it comes to product launches.

Feature

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